With the new mobile photo uploader you can load photos to your ads from anywhere, at anytime. Get infront of more customers and spend less time tied to your desk. The current version of the mobile photo uploader works with any Android and IOS6 enabled device.

Photos convey your machine information quicker and elicit an emotional response from potential buyers. So it’s no surprise that ads with images are viewed more often and for a longer duration than ones without. 

For more information about accessing this convenience feature please contact the Digital Media Expert in your region:

Victoria & South Australia:

Eve: 0421 562 698 

Queensland & Western Australia:

Tegan: 0488 003 742 

New South Wales:

Cindy: 0417 129 572 

 ADVERT TITLE:

This field lets you put the best title in for the machinery you’re advertising, giving you a better chance to sell, this field will be prefilled for all existing adverts & can be updated as required.

 MANUFACTURER/BRAND:

The addition of this field helps optimise your advert and will increase the number of buyers viewing your advert, helping you get better results in searches and making your machinery more visible to a wider range of searches.

 MODEL:

Adding the specific model of your machinery linked to the Manufacturer/Brand field will increase your exposure to the ever more specific searches run on major search engines like Google, Yahoo etc.

 The new Manufacture/Brand & Model fields are not compulsory, but taking the time to fill them in or suggest new Brands and Models will significantly increase the visibility of your machinery to the right buyers.

 Take a moment to try out the new fields by editing one of your existing adverts, if you have any queries or would like talk about what the improvements mean for you call our team on 1300 092 545

Old advert format
 

Regardless of the context people rarely fail to be influenced by photography when shopping or browsing online.  The best way to sell products is to let them sell themselves. Photos communicate information quickly; they are easier to ‘read’ than text and have the potential to elicit an emotional response.

9 out of 10 times, buyers will look at the photos before they read a single word of the text.

Considering this machines4u have made some changes to the system. We have now created a pop out window which allows you to view enlarged versions of photos and browse through our new photo gallery.

We have also increased the number of photos you can list per advert;

• Standard private adverts have increased from 3→5
• Premium  private adverts have increased from 6→10
• Dealers adverts have increased from 6→14

 Taking quality pictures;

Avoid using clichéd stock shots; users prefer ‘real’ photos to stock images. Despite the less polished look, they want a realistic vision of what it is exactly that they are buying.

Image size is important; increasingly fast internet connections allow users to work with large images. That said, if you are offering a ‘larger view’ of a photo, make sure it is significantly larger. We take care of providing the large and smaller versions but in order for us to do this you need to upload good quality photos that the system can automatically scale to the correct viewing size.

Photograph items at a close range.  Pictures should be clear enough to show all of the details and where showing specific information e.g. hours of operation, the important elements should fill the whole frame.

Take multiple pictures of your item so buyers can see as much detail as possible.  For example, take pictures of labels and accessories.

Finally, remember to watch the green bar when you are placing an advert. This shows the strength of your advert, the more green the stronger the advert. 

Excavators, skid steers and other construction machines were available for demonstration at regular intervals throughout the day for potential buyers who desired to demo the equipment. Lucky for us at Machines4u, dealers were happy to let the non-specialists take the reigns and play around in the mud pits.

The issue of advert duplicating has been a bone of contention for a while but the fact is there are sincere disadvantages to having replicated adverts on the site. The repercussions are that Google will penalise the adverts for having identical content and the consequences will mean negative Google search results.

We want to maintain an equal playing field at Machines4u so as to give the buyer faith in the site and the machines that are being advertised. To maintain a true marketplace where what is advertised on the site is exactly what is on offer by you the dealers and private sellers. The only way to achieve this is to have strong live adverts for the buyers to browse through and not misleading duplicates.

Please assist us to make Machines4u.com.au the best marketplace to buy and sell machinery and many thanks for your support to date. If you have questions about adverts that have been removed or have any other queries in relation to duplicate adverts then please contact us.

We’d like to thank all of our customers for your continued support and feedback over the last few years as this is what has helped us shape the site that you see today. It’s because of this that we continue with drive and enthusiasm to continually develop and improve the site to make it even easier and quicker for you to list your products and find that perfect piece of equipment within your price range.

We are committed to continual innovation to make it easier for small and large businesses alike to buy and sell the machinery needed to do business, benefiting the productivity of Australian industry as a whole.

One of our goals has been to make buying and selling equipment accessible to all businesses across Australia, even in remote areas and we are proud that we have already achieved that with machines4u.com.au.

The site receives more than 150,000 visitors each month and, these awards will help to raise even more awareness and increase the number of visitors. This is a great benefit to everyone involved and it means that the businesses that are listed on our site get even more exposure than before.

We’re very excited about the future for machines4u.com.au and are looking forward to bringing you more new services and options and taking our service to an even wider market, helping our great Aussie industry along the way.

Steve, Luke and the team

Machines4u.com.au winners of the Best Growth Strategy and Best Start-Up in the 2011 My Business Awards

Every year the My Business Magazine Awards aim to celebrate the outstanding achievements of Australian business enterprises. These awards highlight the tremendous efforts of young businesses and entrepreneurs that as a result have converted into success.

Machines4u have been nominated for the “Best Business Growth Strategy” and the “Best Business Start-up Awards” along with 4 other finalists in each category. The winners of which will be announced at the Awards Gala dinner which take place on the 6^th of October. The judging will be assessed by a panel of 5 new business experts, a representative from each category’s sponsor and the editor of My Business Magazine. This panel will then vote in the respective categories.

Thanks to all our users for their support this year which has contributed to our success and we promise there are more big things to come in 2012!

Click here to view categories and finalists.
For more details on the event click here

As a result of the large number of visitors to the site our servers are in need of a total revamp. We’re upgrading to two servers with over 32 times the power of our existing one.

This will dramatically increase response speeds for everyone using the site. In laymans terms a quicker and better service for you!

These changes will come into effect before October with a weekend changeover period. During which, the listing of new adverts will be suspended to prevent duplications and hiccups. Apart from this it’ll be business as usual but we’ll be back stronger and faster than ever!

For updates, watch this space…

Genuine buyers do not use SMS as a first contact with a machinery seller.  If a buyer claims to be overseas, on holiday or on an oil rig, etc and requires paypal details, email address or any other personal information chances are it’s a scam.

Scammers have clearly added texting to their toolbox – don’t let them fool you into providing personal details or money via follow-up SMS, phone calls or emails.

You can report a scam SMS to the ACCC via the report a scam page on SCAMwatch or by calling 1300 795 995.