{"id":5263,"date":"2019-05-30T12:09:54","date_gmt":"2019-05-30T02:09:54","guid":{"rendered":"https:\/\/www.machines4u.com.au\/?page_id=5263"},"modified":"2025-02-12T10:22:52","modified_gmt":"2025-02-12T00:22:52","slug":"academy-getting-started","status":"publish","type":"page","link":"https:\/\/www.machines4u.com.au\/lpm\/academy-getting-started\/","title":{"rendered":"Academy – Getting Started"},"content":{"rendered":"

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Machines4U Academy<\/strong><\/h1>\n
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13-Part Series To Help You Get The Most Out Of Machines4U<\/p>\n

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Module 1<\/p>\n<\/div>\n

How Machines4U helps buyers find your business<\/div>\n

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Communication has changed over the years. Once upon a time, you’d have to place an annual ad in the local phonebook, put your feet up and cross your fingers. But now, with search engines and online marketplaces, the process from search to purchase is much faster. So, it begs the question: how do buyers find you and your products in the digital world?<\/div>\n

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In this article, you’ll learn:<\/p>\n

\u2022 How our machinery marketplace differs to other marketplaces<\/p>\n

\u2022\u00a0How buyers can find you and your products on Machines4U<\/p>\n

\u2022\u00a0How to place your first ad[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ el_id=”acad-video”][vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF5ZXIudmltZW8uY29tJTJGdmlkZW8lMkYzNTU5MTI5ODAlMjIlMjB3aWR0aCUzRCUyMjY0MCUyMiUyMGhlaWdodCUzRCUyMjM2MCUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93JTNEJTIyYXV0b3BsYXklM0IlMjBmdWxsc2NyZWVuJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF[\/vc_raw_html][\/vc_column][\/vc_row][vc_row el_class=”normal-text”][vc_column][vc_column_text]<\/p>\n

How does our machinery marketplace differ to other marketplaces?<\/p>\n

[\/vc_column_text][vc_single_image image=”5472″ img_size=”full”][vc_row_inner][vc_column_inner][vc_column_text]You\u2019ve probably used other marketplaces to search and buy products online. But, how does a machinery marketplace differ?<\/p>\n

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Buyers want to be able to search online for a product in one easy-to-use platform. They want to be able to find new products, used products, hire equipment and machinery available at auction quickly. So, after years of frustration 2 machinery sellers (like you) got fed up, and made Machines4U to bridge the gap between machinery buyers and sellers.<\/p>\n

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Now, as that connector, we’ve found buyers look for you and your products after-hours. And that’s because most of them are running businesses themselves. Which means that during the day your buyers are just like you: running the day to day functions of a business.<\/p>\n

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So, when they do get the time to look for a replacement machine\u2026 the sun has set and the kids are in bed. Peak time on our site isn\u2019t from 9am-5pm, but from 5pm-8pm! And this accounts for around 30% of the leads generated.<\/p>\n

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Things to remember<\/strong><\/p>\n

1.\u00a0Machines4U connects buyers and sellers of machinery.<\/p>\n

2. Buyers are looking for a one-stop shop for all equipment, be it new, used, hire, or auction.<\/p>\n

3. Our machinery marketplace is busiest after hours: approx 30% of all leads submitted through Machines4U occur after 5pm<\/p>\n

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How buyers find you and your products on Machines4U<\/p>\n

With over 12 years in business, and 2+ million annual buyers and sellers, Machines4U has a large amount of return traffic. Thousands of businesses come back to us, looking for the right equipment, and you can easily have a piece of the pie.<\/p>\n

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What\u2019s the secret recipe that keeps them coming back? Well, buyers find you because they’re looking for your product, and Machines4U is purpose-built to deliver them to you. Whether from a Google search, or through navigating the site.[\/vc_column_text][vc_single_image image=”5476″ img_size=”full”][vc_column_text]Machines4U reaches the first page of Google for a number of machinery searches, which is great news for you! <\/span>By getting our site onto the first page of Google, we are able to point more people to your ads. This also accounts for 80% of all the traffic we receive on a monthly basis.<\/span>
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When you place a listing, our system ensures it’s found in the right place. To do this, every ad that goes up is optimised, so it appears for the right keywords at the right time, meaning you get the right buyers noticing your listing.[\/vc_column_text][vc_single_image image=”5471″ img_size=”full”][vc_column_text]Your buyers come into the site, land in the right category and refine their searches to find exactly what they’re looking for. Normally your buyers look for:<\/p>\n

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\u2022 The brands they know<\/p>\n

\u2022\u00a0The capabilities they need<\/p>\n

\u2022\u00a0The features they can\u2019t do without<\/p>\n

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These buyers are the ones you want on your listing, because they’re the most ready to enquire.<\/p>\n

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Things to remember<\/strong>:<\/p>\n

\u2022 83.5% of all monthly traffic to Machines4U is from Google<\/p>\n

\u2022\u00a0Every ad is optimised to come up for the right searches and keywords<\/p>\n

\u2022\u00a0Our categories give buyers the choice of all machinery available<\/p>\n

\u2022 First-time buyers conduct an average of 4 searches, and refine from there<\/p>\n<\/div>\n

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How to place your first ad<\/p>\n

Now that you know how our marketplace works and how buyers can find you on Machines4U, it\u2019s time to place your first ad. All you need to place your first ad is your machinery\u2019s:<\/p>\n

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\u2022 Title<\/p>\n

\u2022\u00a0Description<\/p>\n

\u2022\u00a0Photos<\/p>\n

\u2022 Price<\/p>\n<\/div>\n

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From there, you can move to adding videos, more photos, and pdf brochures. For a step-by-step guide on how to place an ad on Machines4U, check out this article<\/a>. You can also find out how to place multiple ads here<\/a>.<\/p>\n

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Listing your machinery is one thing, but getting buyers to engage is another. In our next module, you\u2019ll discover how easy it is to put your products front and centre to improve lead generation.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][\/vc_column][vc_column width=”1\/2″ el_class=”text-right”][vc_column_text]<\/p>\n

Next Module<\/a><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] Machines4U Academy 13-Part Series To Help You Get The Most Out Of Machines4U   [\/vc_column_text][\/vc_column][\/vc_row][vc_row el_id=”m4u-acad-title”][vc_column width=”1\/2″ el_class=”intro-text”][vc_column_text] Module 1 How Machines4U helps buyers find your business   Communication has changed over the years. Once upon a time, you’d have to place an annual ad in the local phonebook, put your feet up and … <\/p>\n

Continue reading “Academy – Getting Started”<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5263","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/pages\/5263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/comments?post=5263"}],"version-history":[{"count":76,"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/pages\/5263\/revisions"}],"predecessor-version":[{"id":6738,"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/pages\/5263\/revisions\/6738"}],"wp:attachment":[{"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/media?parent=5263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}