{"id":5266,"date":"2019-05-30T12:10:40","date_gmt":"2019-05-30T02:10:40","guid":{"rendered":"https:\/\/www.machines4u.com.au\/?page_id=5266"},"modified":"2021-07-30T09:13:44","modified_gmt":"2021-07-29T23:13:44","slug":"academy-positioning","status":"publish","type":"page","link":"https:\/\/www.machines4u.com.au\/lpm\/academy-positioning\/","title":{"rendered":"Academy – Positioning"},"content":{"rendered":"

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Machines4U Academy<\/strong><\/h1>\n
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13-Part Series To Help You Get The Most Out Of Machines4U<\/p>\n

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Module 4<\/p>\n<\/div>\n

How to position your ads for the most exposure<\/div>\n

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The more visible your ads are to buyers, the more leads and enquiries you\u2019re likely to get.\u00a0Simply put, having your ad in the correct position on the page is one of the most important steps you can take.<\/div>\n

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So, in this article you’ll learn:<\/p>\n

\u2022\u00a0Why ad positioning is so important<\/p>\n

\u2022\u00a0How autoboost keeps your old ads fresh and up the top of the search results<\/p>\n

\u2022 What Hot Deals are and how they create hotter leads<\/p>\n

\u2022 How to make the most of membership upgrades<\/p>\n

\u2022 How to stand out in competitive categories[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ el_id=”acad-video”][vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF5ZXIudmltZW8uY29tJTJGdmlkZW8lMkY0ODEwNjU1ODElMjIlMjB3aWR0aCUzRCUyMjY0MCUyMiUyMGhlaWdodCUzRCUyMjM2MCUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93JTNEJTIyYXV0b3BsYXklM0IlMjBmdWxsc2NyZWVuJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF[\/vc_raw_html][\/vc_column][\/vc_row][vc_row el_class=”normal-text”][vc_column][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

Why is ad positioning so important?<\/p>\n

[\/vc_column_text][vc_single_image image=”5369″ img_size=”full”][vc_column_text]Everyone wants to be at the top, and for good reason. Buyers on our site will only go through an average of 6.5 pages when looking for a machine. And, with around 25 ads per page, that\u2019s a lot of machines to look through!<\/span>
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So, if you\u2019re on page 10, what\u2019s the likelihood a buyer will go past 250 other relevant machines before they see your ad and contact you? With buyers submitting an average of 3 enquiries each, it\u2019s not likely they\u2019ll go to that much effort\u2014let alone if you\u2019re on page 15, 20 or even 30!<\/span>
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That\u2019s why you\u2019ve got to have your content on the first few pages to get the most exposure. Not only that, but being further up will also see you receiving better leads from a more qualified buyer. <\/span>
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Things to remember<\/strong><\/div>\n
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1. Buyers look through 6.5 listings pages, on average<\/p>\n

2. Buyers put through an average of 3 enquiries each<\/p>\n

3. Positioning further up the search results gets you better leads<\/p>\n<\/div>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

How autoboost keeps your ad alive<\/p>\n

[\/vc_column_text][vc_column_text]As a member on Machines4U, you automatically receive our autoboost feature to keep your ads at the top of the search results.<\/p>\n

This feature works by moving your ageing ad back to the top of the search results after a certain amount of time, based on your membership. This is a great feature because when ads are placed on our site they automatically top the search results. Over time, they move down as new ads are placed, so having this feature ensures your ad gets new life at the top.<\/p>\n

So, how often does your membership boost your ads?<\/p>\n

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\u2022 Bronze Membership Autoboost: Every 40 days<\/p>\n

\u2022 Silver Membership Autoboost: Every 35 days<\/p>\n

\u2022 Gold Membership Autoboost: Every 30 days<\/p>\n

\u2022 Platinum Membership Autoboost: Every 25 days<\/p>\n

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Things to remember<\/strong><\/p>\n

1. Autoboost automatically places your ad back at the top of the search results<\/p>\n

2. Your membership determines how often your ads are autoboosted<\/p>\n

3. New ads placed go to the top of the results, and autoboost helps your older ads get back on top[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text][\/vc_column_text][vc_column_text]<\/p>\n

What Hot Deals are and how they create hotter leads<\/strong><\/p>\n

Hot Deals is the first ever dedicated place to showcase machinery promotions, offers and discounts. It’s essentially a SALE section for capital equipment\u2014and buyers love a good bargain, which means hotter leads for you! It’s the place for 24\/7 Machinery Deals.<\/p>\n

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How Hot Deals work<\/b><\/p>\n

When you upload a listing, you can turn it into a Hot Deal. Doing so will mean you can add a discount and\/or make it a package deal. If you have free shipping, free install or a finance offer, you can add this to your Hot Deal too!\u00a0<\/span><\/p>\n

Once you’ve created a Hot Deal, it will appear in the dedicated category\/industry page for Hot Deals, as well as within the organic search results on Machines4U.[\/vc_column_text][vc_single_image image=”6312″ img_size=”full” alignment=”center”][vc_column_text]Your deal must be a genuine deal and it will require a price for it to qualify as a Hot Deals listing.<\/p>\n

Hot Deals are perfect for any kind of promotion; whether you’re having a run-out sale, need stock gone fast or have a killer finance offer to promote; Hot Deals is the place to do it.\u00a0 You can even add an expiry date to your offer so it is removed automatically by the system once the end date is reached.\u00a0 Otherwise, your Hot Deal will stay live until you manually remove your deal.<\/p>\n

And even better, we bring more buyers to the Hot Deals pages through our email blasts; ensuring the Hot Deals section is always buzzing.<\/p>\n

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Things to remember<\/strong><\/p>\n

1. Hot Deals is the place to put your genuine machinery deals.<\/p>\n

2. The Hot Deals section is one of the busiest sections of Machines4U – brimming with buyers looking for a great deal!<\/p>\n

3.\u00a0 Your Hot Deal will stay live unless you add an expiry date, or remove your Hot Deal listing manually.<\/p>\n<\/div>\n

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How to make the most of membership listing upgrades<\/strong><\/p>\n

Aside from autoboost, there are a few other things you can do to keep your ads in a great position in the search results. So, let\u2019s look at your membership listing upgrades.<\/span><\/p>\n

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Depending on your membership, you will have a different amount of what we call Spotlight and Featured listing upgrades to use on a monthly basis.<\/span><\/p>\n

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Think of these upgrades like a boosted slot to add to your listing. If you sell your machine, simply use that upgrade on another listing! These upgrades place your listing based on its autoboost cycle, so your upgraded ad will appear back at the top of the Spotlight or Featured sections when it autoboosts.<\/span><\/p>\n

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How these upgrades work<\/b><\/p>\n

Spotlight upgrades put your listing to the top of search results. There are 6 ads within the spotlight results. Underneath those are 6 Featured ads, which are above the standard listings.<\/span>[\/vc_column_text][vc_single_image image=”6274″ img_size=”full” alignment=”center”][vc_column_text]Both upgrades come with the ability to add a label, while the Spotlight upgrade also includes a homepage gallery position. These are perfect for sellers who are in really competitive categories, or those who want to boost their ad visibility to generate more leads. We dig deeper into these extras and how they work below.<\/p>\n

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Things to remember<\/strong><\/p>\n

1. Spotlight and Featured upgrades get you more listing impressions<\/p>\n

2. Your membership determines how many upgrades you get each month<\/p>\n<\/div>\n

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How to stand out in competitive categories<\/p>\n

A lot of categories on Machines4U are really competitive\u2014especially categories like excavators and forklifts, which can have thousands of ad results. So, how do you stand out? One solution is using your membership upgrades so you can use labels. These are the easiest way to get ahead of the competition. By using these upgrades, a normal ad that gets about 10 views can jump to hundreds of views.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

Labels<\/p>\n

[\/vc_column_text][vc_single_image image=”5371″ img_size=”full”][vc_column_text]Another way to make your ad stand out is by adding labels to your listings, using listing upgrades. Labels are a great way to provide extra information that grabs a potential buyer\u2019s attention and draws them in. Whether you want to add a label that says \u201cIn Stock\u201d, \u201cOn Sale\u201d or one that says \u201cFree Delivery\u201d, labels help your ad stand out among the competition.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

Homepage Gallery<\/p>\n

[\/vc_column_text][vc_single_image image=”5372″ img_size=”full”][vc_column_text]Spotlight listing upgrades include a homepage gallery position. This puts you on the front page of Machines4U, and allows potential buyers to see your ad without searching for it. This is the most prominent place on our marketplace, so if you\u2019re really looking to get your ad in front of as many buyers as possible, Spotlight is for you!<\/p>\n

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Things to remember<\/strong><\/p>\n

1. \u00a0Labels help grab buyers\u2019 attention<\/p>\n

2. The homepage gallery is the most prominent place on our marketplace<\/p>\n

3. Extras help you stand out in competitive categories<\/p>\n

So, that\u2019s how you can position your ads to gain the most exposure on Machines4U. Basically, you just want to be on top as often as possible. In the next module, you’ll learn how to handle all the leads you receive.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″ offset=”vc_col-xs-6″][vc_column_text el_class=”text-left”]Previous Module<\/a>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ offset=”vc_col-xs-6″][vc_column_text el_class=”text-right”]Next Module<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column] Machines4U Academy 13-Part Series To Help You Get The Most Out Of Machines4U   [\/vc_column][\/vc_row][vc_row el_id=”m4u-acad-title”][vc_column width=”1\/2″ el_class=”intro-text”][vc_column_text] Module 4 How to position your ads for the most exposure   The more visible your ads are to buyers, the more leads and enquiries you\u2019re likely to get.\u00a0Simply put, having your ad in the correct … <\/p>\n

Continue reading “Academy – Positioning”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5266","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/pages\/5266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/comments?post=5266"}],"version-history":[{"count":46,"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/pages\/5266\/revisions"}],"predecessor-version":[{"id":6324,"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/pages\/5266\/revisions\/6324"}],"wp:attachment":[{"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/media?parent=5266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}