{"id":5314,"date":"2019-05-30T13:45:25","date_gmt":"2019-05-30T03:45:25","guid":{"rendered":"https:\/\/www.machines4u.com.au\/?page_id=5314"},"modified":"2020-06-29T23:06:40","modified_gmt":"2020-06-29T13:06:40","slug":"academy-your-products","status":"publish","type":"page","link":"https:\/\/www.machines4u.com.au\/lpm\/academy-your-products\/","title":{"rendered":"Academy – Your Products"},"content":{"rendered":"

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Machines4U Academy<\/strong><\/h1>\n
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13-Part Series To Help You Get The Most Out Of Machines4U<\/p>\n

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Module 2<\/p>\n<\/div>\n

Which of your stock should you list now, and which can you leave for later?<\/div>\n

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Not all sellers are the same. Some only deal in hire equipment, others new or used. So, to ensure every machinery buyer and seller is accommodated, the Machines4U platform is purpose-built to put your products front and centre.<\/p>\n

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Getting your products online is one of the most important things you can do. Which is why this article is all about:<\/p>\n

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\u2022 What you should list now, and what you can leave for later<\/p>\n

\u2022 How your old, used machinery can help you sell new models<\/p>\n

\u2022 Where to find your inventory list<\/p>\n

\u2022 The importance of removing ads once your machines have sold<\/p>\n

\u2022 How often you should update your showroom[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ el_id=”acad-video”][vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF5ZXIudmltZW8uY29tJTJGdmlkZW8lMkYzNTU5MTMxODYlMjIlMjB3aWR0aCUzRCUyMjY0MCUyMiUyMGhlaWdodCUzRCUyMjM2MCUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93JTNEJTIyYXV0b3BsYXklM0IlMjBmdWxsc2NyZWVuJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF[\/vc_raw_html][\/vc_column][\/vc_row][vc_row el_class=”normal-text”][vc_column][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

What Should You List Now?<\/p>\n

[\/vc_column_text][vc_single_image image=”5412″ img_size=”full”][vc_column_text]Do you have machinery that outperforms the rest, in terms of sales? Usually 20% of a business\u2019 products will produce most of their sales, and most of their profit.<\/p>\n

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So, we recommend listing these first and putting your best foot forward. Start small by putting up your top 5 selling pieces of equipment and then add your top 5 parts.<\/p>\n

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Why list your parts and not more machinery? Well, there\u2019s a lot of demand out there for parts and sometimes that\u2019s where you can get your leads from. Someone in the market for parts has a machine that\u2019s not performing, so you could use this as an opportunity to show them a newer piece of equipment.<\/p>\n

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Uploading a few top pieces of equipment first will also give you a good idea of what it takes to list an individual ad. It\u2019s pretty quick and easy. And, if you start with what gets you the best results already, you\u2019re more likely to start seeing results faster.<\/p>\n

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Things to remember<\/strong><\/p>\n

1. On average, 20% of business\u2019 products produce most of their profit<\/p>\n

2. List machinery parts to draw in more leads<\/p>\n

3. Start with what gets you the best results already[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

How Your Old, Used Machinery Can Help You Sell New Models<\/p>\n

[\/vc_column_text][vc_single_image image=”5409″ img_size=”full”][vc_column_text]Have you ever thought about getting rid of all of your used equipment and only selling new? It\u2019s a tempting thought, and we understand why so many choose to do just that. But, it might be time to think again.<\/p>\n

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While this is a great accounting decision, it will reflect poorly on sales. And it probably means you\u2019ll miss out on a lot of enquiries.<\/p>\n

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Why? Because, most buyers start their research phase looking at used, more affordable machinery. So, if you have used equipment gathering dust in the back shed, you can use it to your advantage. Leverage it to draw in the buyer, then showcase your new piece of equipment at a cost-friendly finance price point.<\/p>\n

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It\u2019s not a stretch, because by the time you draw up the financing, it\u2019s likely the price of the used machine will actually be similar to a new machine, over a longer term. Check out this article.<\/p>\n

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Things to remember<\/strong><\/p>\n

1. Keep used machinery in stock to draw in leads<\/p>\n

2. Most buyers will enquire on used machinery before new<\/p>\n

3. Use your lead on used machinery to convert to a new sale<\/p>\n

4. Used machinery finance on a shorter term often has a similar weekly cost to new machinery on a longer term[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

Where To Find Your Inventory List<\/p>\n

[\/vc_column_text][vc_column_text]No matter if your machinery is sitting in a sales yard or your backyard, you\u2019ll have an inventory list of your stock.<\/p>\n

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To have that machinery sitting there, you had to buy it from somewhere. So you must have a list of all the machinery you\u2019ve purchased. That\u2019s your inventory.<\/p>\n

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Now, knowing what\u2019s in your inventory helps you not only keep on top of your stock availability, but also allows you to know the margin you\u2019ll make on each piece of equipment.<\/p>\n

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If your machinery is on your website or uploaded elsewhere, ask your account manager how you can easily upload them to Machines4U.<\/p>\n

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Things to remember<\/strong><\/p>\n

1. The machinery you\u2019ve purchased is your inventory list<\/p>\n

2. With an inventory list you can easily see stock availability<\/p>\n

3. Your stock list allows you to know the margins you\u2019ll make<\/p>\n

4. Your account manager can help you upload your inventory list[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

Why You Should Remove Ads Once Your Machines Have Sold<\/p>\n

[\/vc_column_text][vc_column_text]After your machinery has sold, it\u2019s really important that you remove the ad. Stale content does not work for the marketplace, and it doesn\u2019t work for you as a seller.<\/p>\n

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Imagine seeing a machine you\u2019re interested in, calling the seller and finding out the machine is out of stock, or sold. You\u2019d be pretty annoyed, right? Well, that\u2019s exactly how your potential buyer feels when you leave your sold machinery on the marketplace.<\/p>\n

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It might even reflect poorly on you, because buyers will lose trust if you never have anything in stock or if they feel like they\u2019ve wasted their time sending an enquiry for a sold machine. So, make sure you\u2019re removing your ads to create a better buyer experience.<\/p>\n

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There\u2019s also the added benefit of supply and demand. Think about it, if you go to a restaurant and it\u2019s packed, you\u2019d assume that the food is good, right? The same can be said of your listings. If your machines are going up and selling quickly, buyers are going to notice. And they\u2019re going to want a piece of the pie in fear of missing out.<\/p>\n

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Things to remember<\/strong><\/p>\n

1. Stale content doesn\u2019t work on a marketplace<\/p>\n

2. Leaving sold machinery ads online creates a poor buyer experience<\/p>\n

3. Buyers become annoyed and lose trust if they enquire on out-of-stock or sold machinery<\/p>\n

4. Regularly removing ads for machinery you\u2019ve sold keeps your showroom up to date[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

How Often Should You Update Your Showroom<\/p>\n

[\/vc_column_text][vc_single_image image=”5411″ img_size=”full”][vc_column_text][\/vc_column_text][vc_column_text]Running a business is tough, so to make sure you remember to remove your ads and keep your listings up to date, try setting a weekly calendar reminder.<\/p>\n

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Maybe you block out every Friday from 8-9AM, or maybe it\u2019s Monday at 8PM, but whatever time it is, make it at least once a week.\u00a0You should be updating your showroom as often as possible. Some members go in and update daily, that\u2019s what you\u2019re up against.<\/p>\n

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Things to remember<\/strong><\/p>\n

1.\u00a0Set a calendar reminder (we recommend weekly) to update your Machines4U showroom<\/p>\n

2.\u00a0Set aside time each week (1 hour minimum) to remove and update listings<\/p>\n

3.\u00a0The more regularly you update, the more accurate your showroom<\/p>\n<\/div>\n

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So, there you have it. That\u2019s how you can put your products front and centre to bring buyers to your ads and make the most of your Machines4U membership. In the next module, you’ll learn how to create quality content.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″ offset=”vc_col-xs-6″][vc_column_text el_class=”text-left”]Previous Module<\/a>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ offset=”vc_col-xs-6″][vc_column_text el_class=”text-right”]Next Module<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column] Machines4U Academy 13-Part Series To Help You Get The Most Out Of Machines4U   [\/vc_column][\/vc_row][vc_row el_id=”m4u-acad-title”][vc_column width=”1\/2″ el_class=”intro-text”][vc_column_text] Module 2 Which of your stock should you list now, and which can you leave for later?   Not all sellers are the same. Some only deal in hire equipment, others new or used. So, to … <\/p>\n

Continue reading “Academy – Your Products”<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5314","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/pages\/5314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/comments?post=5314"}],"version-history":[{"count":37,"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/pages\/5314\/revisions"}],"predecessor-version":[{"id":6248,"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/pages\/5314\/revisions\/6248"}],"wp:attachment":[{"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/media?parent=5314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}