{"id":5531,"date":"2019-07-08T16:12:08","date_gmt":"2019-07-08T06:12:08","guid":{"rendered":"https:\/\/www.machines4u.com.au\/?page_id=5531"},"modified":"2024-02-14T16:35:11","modified_gmt":"2024-02-14T06:35:11","slug":"academy-lead-generation","status":"publish","type":"page","link":"https:\/\/www.machines4u.com.au\/lpm\/academy-lead-generation\/","title":{"rendered":"Academy &#8211; Lead Generation"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1562568382871{margin-bottom: 30px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h1 id=\"heading\"><strong>Machines4U Academy<\/strong><\/h1>\n<div id=\"base-text\">\n<p>13-Part Series To Help You Get The Most Out Of Machines4U<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_id=&#8221;round-orange-label&#8221; css=&#8221;.vc_custom_1562566281244{margin-bottom: 0px !important;}&#8221;]Module 5[\/vc_column_text][vc_column_text el_class=&#8221;sub-heading&#8221;]<strong>How To Manage Your Leads Effectively<\/strong>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1562565865649{margin-bottom: 15px !important;}&#8221;]Leads and lead generation\u2014it means a lot to anyone in business. You want to hear the phone ringing and see the emails coming through.<\/p>\n<p>&nbsp;<\/p>\n<p>Your MyMachines4U dashboard comes chock-a-block full of tools to help you manage your leads quickly and effectively. And once you start using these tools, you\u2019ll get a good idea of how your listings are performing, and how your buyers are contacting you.<\/p>\n<p>&nbsp;<\/p>\n<p>In this article, you\u2019ll learn:[\/vc_column_text][vc_column_text el_class=&#8221;m4u-ul-list p-l-30&#8243;]<\/p>\n<ul>\n<li>How you can set up your lead preferences<\/li>\n<li>Where you can find your leads on Machines4U<\/li>\n<li>The different types of leads you can receive<\/li>\n<li>How you can manage the status of your leads<\/li>\n<li>Who should handle your leads<\/li>\n<li>How Machines4U ensures you receive the highest quality leads<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_raw_html css=&#8221;.vc_custom_1566860329606{padding-right: 0px !important;padding-left: 0px !important;}&#8221;]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF5ZXIudmltZW8uY29tJTJGdmlkZW8lMkYzNTU5MTM1ODQlMjIlMjB3aWR0aCUzRCUyMjY0MCUyMiUyMGhlaWdodCUzRCUyMjM2MCUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93JTNEJTIyYXV0b3BsYXklM0IlMjBmdWxsc2NyZWVuJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text el_class=&#8221;sub-heading&#8221;]<strong>How To Set Up Your Lead Preferences<\/strong>[\/vc_column_text][vc_column_text]Lead preferences refers to how you\u2019d like to receive your leads. Whether you want to receive a fax, an email or SMS each time a new lead comes through, you can set up your preferences in your MyMachines4U dashboard.<\/p>\n<p>&nbsp;<\/p>\n<p>Setting up your preferences is quick and easy. Simply go to the \u2018Account\u2019 tab in your dashboard and click on \u2018Preferences\u2019.[\/vc_column_text][vc_single_image image=&#8221;5541&#8243; img_size=&#8221;full&#8221;][vc_column_text]On this screen, you\u2019ll be able to fill out the different preferences for how you\u2019d like to receive your leads.[\/vc_column_text][vc_column_text]<strong>Fax Notifications<\/strong>[\/vc_column_text][vc_column_text]The first thing you\u2019ll see is that you can receive leads by fax. If you enter your fax number here, you will get a fax every time someone puts through a lead.[\/vc_column_text][vc_column_text]<strong>SMS Notifications<\/strong>[\/vc_column_text][vc_column_text]The next, and most popular, way you can receive your leads is via SMS. Leading with 61, add your mobile number in here if you want to get leads sent straight to your phone i.e. 61455 555 555. This is a great tool, and one that many salespeople use as it allows them to have the buyer\u2019s number sent directly to their mobile and makes follow-up quick and easy.[\/vc_column_text][vc_column_text]<strong>International Enquiries<\/strong>[\/vc_column_text][vc_column_text]Are you open to international enquiries and sales? Not all companies export machinery overseas, so this is an optional checkbox that is turned off by default. But if you do export machinery, this may be a good option to switch on. Once turned on, the system will no longer block these leads from coming through to your inbox.<\/p>\n<p>&nbsp;<\/p>\n<p>The last thing you can set up in preferences is who will handle those leads, but we\u2019ll go into more depth on this further down.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;sub-heading&#8221;]<strong>Where To Find Your Leads On Machines4U<\/strong>[\/vc_column_text][vc_single_image image=&#8221;5544&#8243; img_size=&#8221;full&#8221;][vc_column_text]As soon as you login to Machines4U, the first thing you\u2019ll see in the dashboard is your recent leads. This will show you the date, the listing they\u2019ve enquired on, the name of the enquirer and how they enquired (i.e. the type of lead they were).<\/p>\n<p>&nbsp;<\/p>\n<p>To view all your leads in one place, you can click the \u201cView All Leads\u201d link at the top of this section, or you can go to the \u201cStats Leads\u201d tab on the left hand side and click on \u201cEnquiries\u201d.[\/vc_column_text][vc_single_image image=&#8221;5545&#8243; img_size=&#8221;full&#8221;][vc_column_text]These links will direct you to the \u201cSales Leads Summary\u201d page, which shows you all the leads you\u2019ve received on your listings. As with the recent leads section, you\u2019ll be able to see what time the lead came through, the name of the enquirer, and the lead type.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;sub-heading&#8221;]<strong>The Different Types Of Leads You Can Receive<\/strong>[\/vc_column_text][vc_column_text]Not all leads are made equal. Some indicate a person is ready to buy now, while others show you they\u2019re still in the research phase. In your MyMachines4U dashboard, you\u2019ll see we give you what type of lead your prospective buyer is, so you can follow up accordingly. But what are the different lead types and how does follow-up change for each? Let\u2019s take a look.[\/vc_column_text][vc_column_text]<strong>Phone Leads<\/strong>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">To make sure your potential customers can contact you as quickly and easily as possible, you&#8217;ll notice your listings will have CallConnect numbers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These numbers connect to your nominated landlines or mobile numbers, and help you get more calls!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Phone leads are the hottest type of lead on Machines4U, and are most likely to convert to a sale. So, if your phone rings, or you see phone enquiries in your MyMachines4U dashboard, it\u2019s best to jump on them straight away.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can check the calls you&#8217;ve received against the Phone Leads in your MyMachines4U dashboard at any time. All users who call using your CallConnect number will be logged here, with their phone number (if not private) and call duration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to note when a user from Machines4U has accessed your phone number, they can choose to keep their phone details private. This is a legal requirement of our platform. W<\/span><span style=\"font-weight: 400;\">hen this happens, you won\u2019t see the phone number details of the user<\/span><span style=\"font-weight: 400;\">. However, if their number is not withheld, you\u2019ll see their phone details so you can give them a call back asap.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NOTE: Machines4U does not have access to private phone number details, this information is withheld by telcos for legal reasons.<\/span><\/p>\n<p><a href=\"https:\/\/www.machines4u.com.au\/mag\/6-quick-tips-handling-phone-leads\/\">Get 6 quick tips for handling phone leads, here<\/a>.[\/vc_column_text][vc_column_text]<strong>Email Leads<\/strong>[\/vc_column_text][vc_column_text]Email leads are a written enquiry submitted on the platform and sent directly to your account\u2019s designated email address (that is, the primary email address used on signup). And while they might not be as hot as a phone lead, an email lead is still valuable.<\/p>\n<p>&nbsp;<\/p>\n<p>The beauty of using a digital marketplace like Machines4U is capturing those buyers who browse after-hours. And many of these buyers submit email leads, because they know that your sales team won\u2019t be readily available to take their call. Since the busiest time on Machines4U is actually 7PM till 10PM, you could see about 30% of your leads come in after-hours. That\u2019s a lot to get while you\u2019re asleep!<\/p>\n<p>&nbsp;<\/p>\n<p>The great thing about email leads is that the enquirer can leave a comment about what info they want from you, which will give you an idea of their needs and how to handle the follow-up.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.machines4u.com.au\/mag\/manage-email-leads\/\">Find out more about email leads, here<\/a>.[\/vc_column_text][vc_column_text]<strong>PDF Leads<\/strong>[\/vc_column_text][vc_column_text]A PDF lead is considered more of a warm lead. They\u2019ve put through their details to download your brochure and get the specs of the machine, so it\u2019s likely they\u2019re still researching.<\/p>\n<p>&nbsp;<\/p>\n<p>In the MyMachines4U dashboard, you\u2019ll notice a PDF lead will give you the customer&#8217;s name, phone number and email address. This buyer might not be ready to buy right now, but you could still follow up and find out if the information you provided was helpful, if they want to know more about the machine, or what they are actually looking for. Remember, the more helpful you are now, the more likely they are to come back to you!<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.machines4u.com.au\/mag\/get-pdf-leads\/\">Find out more about PDF leads, here<\/a>.[\/vc_column_text][vc_column_text]<strong>Wanted Leads<\/strong>[\/vc_column_text][vc_single_image image=&#8221;5547&#8243; img_size=&#8221;full&#8221;][vc_column_text]Another type of lead you can receive is a wanted lead. This is where a buyer has come into the site and they can\u2019t find what they\u2019re looking for, so they\u2019ve put through a wanted lead enquiry.<\/p>\n<p>&nbsp;<\/p>\n<p>If you\u2019ve signed up to receive these leads, you can accept them. Be quick though, only the first 5 dealers to accept the enquiry will get the contact\u2019s details.<\/p>\n<p>&nbsp;<\/p>\n<p>To receive these leads, all you need to do is go to \u201cWanted Settings\u201d on the left-hand side, and select the industry and category you want to receive the leads for.[\/vc_column_text][vc_single_image image=&#8221;5548&#8243; img_size=&#8221;full&#8221;][vc_column_text]<strong>Spam Leads<\/strong>[\/vc_column_text][vc_column_text]Within the \u201cSales Leads Summary\u201d page, you\u2019ll see a tab for \u201cSpam Leads\u201d. Spam leads are lower-quality leads automatically filtered out by the system because:[\/vc_column_text][vc_column_text el_class=&#8221;m4u-ul-list p-l-50&#8243;]<\/p>\n<ul>\n<li>They might look dodgy,<\/li>\n<li>They might\u2019ve come from overseas, or<\/li>\n<li>A user may have put through too many leads in quick succession.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]Although our system is pretty good at filtering these leads out, it\u2019s still a good idea for you to check this tab periodically and make sure you haven\u2019t missed out on a real, genuine buyer.[\/vc_column_text][vc_single_image image=&#8221;5549&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;sub-heading&#8221;]<strong>How To Manage The Status Of Your Leads<\/strong>[\/vc_column_text][vc_column_text]Now, with so many different types of leads in the system, you might be wondering how you can track their status? Simply click on the status of your lead. In this example, it is \u201cIn Progress\u201d, and you\u2019ll receive a pop-up as below:[\/vc_column_text][vc_single_image image=&#8221;5551&#8243; img_size=&#8221;full&#8221;][vc_column_text]If you click on the drop-down you\u2019ll see you can change the Enquiry Status from \u201cIn Progress\u201d to:[\/vc_column_text][vc_column_text el_class=&#8221;m4u-ul-list p-l-50&#8243;]<\/p>\n<ul>\n<li>\u201cWon\u201d if you sold them the machine,<\/li>\n<li>\u201cLost\u201d if you know they bought another machine, or<\/li>\n<li>\u201cDeferred\u201d if they\u2019ve gone cold and aren\u2019t doing anything.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]You can also change the opportunity value of the lead. The enquirer may not want to buy your new wheel loader, but may be interested in parts or a service. So as you get to know the customer\u2019s needs, you can adjust this value up and down.<\/p>\n<p>&nbsp;<\/p>\n<p>Another thing you can do is put in quick lead notes. This will help you remember what stage the buyer is in. Maybe they\u2019re waiting for finance or need someone else\u2019s verification, whatever it is, document it here.<\/p>\n<p>&nbsp;<\/p>\n<p>The final thing that will help you keep track of your leads is the \u201cMark As Duplicate\u201d button on the right-hand side. This button allows the system to search through the leads and check if there are any from the same user, and merge them together if so.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;sub-heading&#8221;]<strong>Who Should Handle Your Leads?<\/strong>[\/vc_column_text][vc_column_text]When it comes to handling your leads, it\u2019s really important you put the right person in front of your prospective buyers. In business, you might think the best thing to do is send your leads straight to a receptionist or customer service representative, but is that really the best choice? Do they know your machinery like your best salesperson does?<\/p>\n<p>&nbsp;<\/p>\n<p>So, it makes sense to send your leads directly to your sales people. Afterall, they are the best people to talk to the buyers. By sending your leads to the right person, you eliminate that extra step and will have more chance of getting the close across the line.<\/p>\n<p>&nbsp;<\/p>\n<p>Remember: Machines4U is a marketplace and business is competitive. So, you\u2019re actually up against at least 2 other dealers, possibly even more!<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.machines4u.com.au\/mag\/handle-leads-get-sale\/\">Find out more about how to handle leads in this article<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;sub-heading&#8221;]<strong>Machines4U Ensures You Receive The Highest Quality Leads<\/strong>[\/vc_column_text][vc_column_text]At Machines4U, we know your time is really important, so we screen leads before we send them to you. Other marketplaces tend to send every single lead that comes through\u2014and that might be great for individual sellers, but when they charge cost per lead, it starts to add up.<\/p>\n<p>&nbsp;<\/p>\n<p>But what you really want, and what we deliver, is less frequent but higher quality leads. The Machines4U system has a thorough screening process, so you spend less time qualifying and more time closing. But a big part of this is ensuring you put up the right content, so the leads you do receive have the best chance of buying!<\/p>\n<p>&nbsp;<\/p>\n<p>So, that\u2019s an overview of the different types of leads that Machines4U can provide. If you want to <a href=\"https:\/\/www.machines4u.com.au\/mag\/get-leads-machines4u-ad\/\">get more leads, check out this article<\/a>, or contact your account manager about optimising your listings. In the next module, you\u2019re going to learn all about listing performance and how to maximise yours to get in front of more buyers.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_column_text el_class=&#8221;text-left&#8221;]<a href=\"\/mymachines4u\/academy\/positioning\/\">Previous Module<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_column_text el_class=&#8221;text-right&#8221;]<\/p>\n<p style=\"text-align: right;\"><a href=\"\/mymachines4u\/academy\/stats-reporting\/\">Next Module<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1562568382871{margin-bottom: 30px !important;}&#8221;][vc_column][vc_column_text] Machines4U Academy 13-Part Series To Help You Get The Most Out Of Machines4U &nbsp; [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_id=&#8221;round-orange-label&#8221; css=&#8221;.vc_custom_1562566281244{margin-bottom: 0px !important;}&#8221;]Module 5[\/vc_column_text][vc_column_text el_class=&#8221;sub-heading&#8221;]How To Manage Your Leads Effectively[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1562565865649{margin-bottom: 15px !important;}&#8221;]Leads and lead generation\u2014it means a lot to anyone in business. You want to hear the phone ringing and see the emails &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.machines4u.com.au\/lpm\/academy-lead-generation\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Academy &#8211; Lead Generation&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5531","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/pages\/5531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/comments?post=5531"}],"version-history":[{"count":44,"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/pages\/5531\/revisions"}],"predecessor-version":[{"id":6560,"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/pages\/5531\/revisions\/6560"}],"wp:attachment":[{"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/media?parent=5531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}