{"id":5630,"date":"2019-07-29T15:18:28","date_gmt":"2019-07-29T05:18:28","guid":{"rendered":"https:\/\/www.machines4u.com.au\/?page_id=5630"},"modified":"2024-02-15T09:06:01","modified_gmt":"2024-02-14T23:06:01","slug":"academy-machinemail","status":"publish","type":"page","link":"https:\/\/www.machines4u.com.au\/lpm\/academy-machinemail\/","title":{"rendered":"Academy &#8211; Machinemail"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<h1 id=\"heading\"><strong>Machines4U Academy<\/strong><\/h1>\n<div id=\"base-text\">\n<p>13-Part Series To Help You Get The Most Out Of Machines4U<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_id=&#8221;m4u-acad-title&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_id=&#8221;round-orange-label&#8221; css=&#8221;.vc_custom_1564375822890{margin-bottom: 0px !important;}&#8221;]Module 7[\/vc_column_text][vc_column_text el_class=&#8221;sub-heading&#8221;]<strong>How To Email Your Database In Minutes With Machinemail<\/strong>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">Email marketing\u2014you know you <\/span><i><span style=\"font-weight: 400;\">should <\/span><\/i><span style=\"font-weight: 400;\">be doing it, but how often does it fall in the <\/span><i><span style=\"font-weight: 400;\">too hard <\/span><\/i><span style=\"font-weight: 400;\">basket? Probably more often than you\u2019d care to admit, and you\u2019re not alone! Up to 30% of businesses aren\u2019t doing email marketing, and those who <\/span><i><span style=\"font-weight: 400;\">are<\/span><\/i><span style=\"font-weight: 400;\"> don\u2019t do it regularly.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What if you could send your products directly to your customers in a matter of minutes? Would you dedicate 3 minutes a week to landing more leads?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Introducing: Machinemail.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>In this article, you\u2019ll learn:[\/vc_column_text][vc_column_text el_class=&#8221;m4u-ul-list p-l-20&#8243;]<\/p>\n<ul>\n<li>Why you and your team should be emailing your database<\/li>\n<li>How to create your own campaign with Machinemail<\/li>\n<li>What to include in your emails to maximise sales<\/li>\n<li>How you can easily send to different email lists<\/li>\n<li>How to determine the success of your campaign<\/li>\n<li>How you can quickly find your hottest leads<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1564473257857{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_raw_html css=&#8221;.vc_custom_1566860507127{padding-right: 0px !important;padding-left: 0px !important;}&#8221;]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF5ZXIudmltZW8uY29tJTJGdmlkZW8lMkYzNTYwNzE1MTUlMjIlMjB3aWR0aCUzRCUyMjY0MCUyMiUyMGhlaWdodCUzRCUyMjM2MCUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93JTNEJTIyYXV0b3BsYXklM0IlMjBmdWxsc2NyZWVuJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;sub-heading&#8221;]<strong>Why You And Your Team Should Be Emailing Your Database<\/strong>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">If you\u2019re not emailing your database, you\u2019re missing out on a big opportunity to keep your customer base up to date, and your brand top of mind. According to a study from Marketing Sherpa (1)<\/span><span style=\"font-weight: 400;\">, 72% of consumers actually prefer to receive promotional messages through email marketing. And in another study by Chief Marketer (<\/span><span style=\"font-weight: 400;\">2)<\/span><span style=\"font-weight: 400;\">, 49% of B2B marketers say that email marketing has the best ROI of digital marketing.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Statistics like this show us email marketing is still a no-brainer for any size business. Email marketing is cost-effective, convenient and personal (if done correctly). And with Machinemail, you\u2019ll see it can also be easy<\/span>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;sub-heading&#8221;]<strong>Step 1: How To Create Your Own Campaign With Machinemail<\/strong>[\/vc_column_text][vc_single_image image=&#8221;5634&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1564376861046{margin-bottom: 50px !important;}&#8221;][vc_column_text]<span style=\"font-weight: 400;\">You\u2019ll find Machinemail in your MyMachines4U dashboard. To create a campaign, simply hit the \u201cCreate Campaign\u201d button and away you go!<\/span>[\/vc_column_text][vc_single_image image=&#8221;5635&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1564376954180{margin-bottom: 50px !important;}&#8221;][vc_column_text]<span style=\"font-weight: 400;\">On this screen, you\u2019ll see everything that you can include in your email, including:<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;m4u-ul-list p-l-50&#8243;]<\/p>\n<ul>\n<li>Recipient list (who to send it to)<\/li>\n<li>Subject line<\/li>\n<li>Email header<\/li>\n<li>Email paragraph<\/li>\n<li>Address<\/li>\n<li>Colour palette<\/li>\n<li>Hero image<\/li>\n<li>Layout<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">The handy tips and resources to the right-hand side of the screen will help you craft your emails. We\u2019ll go into more depth on each section below.<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;sub-heading&#8221;]<strong>What Content To Include In Your Emails To Maximise Sales<\/strong>[\/vc_column_text][vc_column_text]<strong>Subject Line<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The email subject line is one of the most important parts of any email. It\u2019s the main thing you should be using to drive people to click through and view your products. So in this example, we\u2019ve used the subject line \u201cApril Used Equipment Specials\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When crafting your subject line, you\u2019ll want to make sure you avoid using words such as \u201cFree\u201d, \u201cBargain\u201d, or any other language that could be classified as spam by email providers. This could see your email skip the inbox and land in the dreaded spam folder.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.machines4u.com.au\/mag\/create-killer-subject-lines\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">For more on email subject lines, click here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Email Header<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Your email header is a small paragraph that will be displayed above your machinery. This piece of text should get your message across clearly, as it\u2019s one of the first things your customers will see after opening your email.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In this example, we went with \u201cCheck out some of the stock that\u2019s just arrived before end of financial year\u201d.<\/span>[\/vc_column_text][vc_single_image image=&#8221;5637&#8243; img_size=&#8221;full&#8221;][vc_column_text]<strong>Email Paragraph<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">You can also add an email paragraph to your campaign. This would display underneath your email header, and before your machinery. This area is ideal for adding extra details about your event or special offer like the address and time of your event.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.machines4u.com.au\/mag\/make-email-copy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">For more information on crafting email copy, click here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Colour Palette<\/strong>[\/vc_column_text][vc_single_image image=&#8221;5638&#8243; img_size=&#8221;full&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Scrolling down the page, you\u2019ll see that you can select the colour palette for your email. This colour will generally default to your last used colour, but if you are selecting for the first time, there\u2019s a few things you can do to get the right colour.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you want to match your email colour to your brand, you can download free web browser extensions. For example, in this video we used Colorzilla, which is a colour dropper that will select the exact shade for your business to use online.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The built-in colour picker in Machinemail will allow you to guess your colour, but a tool like Colorzilla will provide you with the HTML colour code, which is more accurate.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The best part is, you only have to do this once! Machinemail will save your chosen colour until you decide to change it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Template Design<\/strong>[\/vc_column_text][vc_single_image image=&#8221;5639&#8243; img_size=&#8221;full&#8221;][vc_column_text]<span style=\"font-weight: 400;\">At Machines4U, we\u2019ve created a template suite for you to choose from when creating your campaign. These templates allow you to layout your machinery in a simple, clean design that is auto-populated using the machinery you select\u00a0<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;sub-heading&#8221;]<strong>Step 2: Getting Your Stock In Your Email<\/strong>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">Selecting and ordering your machinery is simple with Machinemail. In Step 2, you can select your machinery from your current live listings on Machines4U. <\/span>[\/vc_column_text][vc_single_image image=&#8221;5641&#8243; img_size=&#8221;full&#8221;][vc_column_text el_class=&#8221;sub-heading&#8221;]<strong>Step 3: Arranging Your Stock<\/strong>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">In Step 3, you can arrange the display order of items by dragging and dropping the machinery. Be sure to put your most in-demand machines at the top of the list. <\/span>[\/vc_column_text][vc_single_image image=&#8221;5642&#8243; img_size=&#8221;full&#8221;][vc_column_text]<span style=\"font-weight: 400;\">On this page, you\u2019ll also be given a preview of your email. This preview gives you the opportunity to see exactly what your customers will see in their inbox. It\u2019s a great way to double-check and go back and make adjustments before heading to the fourth and final step.<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;sub-heading&#8221;]<strong>Step 4: How To Finalise Your Campaign With Machinemail<\/strong>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">So, you&#8217;ve arrived at Step 4! You&#8217;re so close to finishing your campaign. <\/span>[\/vc_column_text][vc_single_image image=&#8221;5643&#8243; img_size=&#8221;full&#8221;][vc_column_text]<strong>Sender Name<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">This page will allow you to add the \u201cSender Name\u201d. Add some personalisation to your email by making your \u201cSender Name\u201d a real person&#8217;s name. Emails with real names as the sender tend to perform better than generic sales@ or marketing@ email addresses.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Reply Email<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll also see the \u201cReply to Email\u201d field. Here, you\u2019ll want to include an email address, so that anyone who replies to the email gets sent to the correct person. It\u2019s best to add your sales person\u2019s email address in here, or someone who can quickly and easily handle leads and enquiries for you.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Campaign Title<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Give your campaign a name you\u2019ll easily remember in the future. With a simple title such as \u201cAprils Equipment Campaign\u201d, you can easily refer back to it and see the stats later on.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Preview Text<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Preview text is a small line of wording that will show up in your customers inbox underneath or next to the subject line. This is an optional field, but it is often used by mobile phone email clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.machines4u.com.au\/mag\/use-preview-text-boost-open-rates\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Here are 5 tips for writing preview text to boost your open rates<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Test Email<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019re happy with your campaign, it\u2019s a good idea to send through a test email to yourself, or up to 5 colleagues. This way, you can check how everything looks and spot any errors. You can send as many test emails as you like.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.machines4u.com.au\/mag\/test-sending-rest\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Read more about testing your emails before sending the rest, here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Send Now or Schedule<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">In Machinemail, you have the ability to send your campaign now, which will send it within the next 15 minutes, or to schedule a date up to 2 weeks in advance. This is great if you want to sit down, create a couple of campaigns each fortnight and set and forget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you hit \u2018send campaign\u2019, it\u2019ll prompt you with a pop-up saying: \u201cdo you really want to send this campaign?\u201d Click \u201cOk\u201d, and tada, your campaign is on its way to your customers!<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;sub-heading&#8221;]<strong>How You Can Easily Manage Different Email Lists<\/strong>[\/vc_column_text][vc_single_image image=&#8221;5644&#8243; img_size=&#8221;full&#8221;][vc_column_text]<span style=\"font-weight: 400;\">You\u2019ll find all of your active lists under the \u201cMy Lists\u201d section. From here, we\u2019ve made list management as simple as possible. We recommend having as few lists as possible, so that you limit the time you need to dedicate to list management.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have too many lists, you\u2019ll end up forgetting who is in which list, or worse still, you\u2019ll stop using them altogether. So, it\u2019s best to segment in to a few key lists. Some popular options for list segmentation include:<\/span><\/p>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;m4u-ul-list p-l-50&#8243;]<\/p>\n<ul>\n<li>Location<\/li>\n<li>Brand<\/li>\n<li>Machinery type<\/li>\n<li>Prospect<\/li>\n<li>Existing customers<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">Be sure to give your lists very clear and specific names, so you know which one to use! Not sure <\/span><a href=\"https:\/\/www.machines4u.com.au\/mag\/segment-email-lists-10-best-practice-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">how to segment your list? Check out this article<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Importing emails<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Machinemail gives you the option to add emails manually, or import them via CSV file. Adding your emails manually is a quick and easy option when you are updating an existing list with just a few new email addresses.<\/span><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">CSV file import is a great option if you are running a CRM or any other software, such as accounting software. You can export these email addresses and then upload the list in bulk, which will save you a lot of manual handling and, of course, time.<\/span><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/www.machines4u.com.au\/mag\/easily-build-business-email-list-exporting-current-contacts\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Learn how to export your email list here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Unsubscribed emails<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">While it\u2019s not what you want, unsubscribes do happen and they aren\u2019t always a bad thing because it clears out those who aren\u2019t quality leads. And to ensure you meet all email marketing regulations, we\u2019ve made handling these unsubscribes simple. So simple in fact, you don\u2019t need to do anything!<\/span><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">So, if anyone unsubscribes from your email list, Machinemail will automatically take them out . You don\u2019t have to worry about removing them yourself. And, if you do accidentally add an unsubscribed email address, Machinemail will automatically remove them again.<\/span><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">If you want to remove anyone manually, you can search for their email address and it will bring up every list that contains it. This helps you ensure any customers who don\u2019t want to receive your emails never get them again.<\/span><\/p>\n<p><strong><br \/>\n<a href=\"https:\/\/www.machines4u.com.au\/mag\/email-list-cleaning-why-is-it-important\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Want to know more about cleaning your email list? Click here<\/span><\/a><span style=\"font-weight: 400;\">. Or, if you\u2019re not sure you have an email list, it\u2019s likely you do! <\/span><a href=\"https:\/\/www.machines4u.com.au\/mag\/sitting-bigger-email-database-realise\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Check out this article<\/span><\/a><span style=\"font-weight: 400;\"> to see how.<\/span><\/strong>[\/vc_column_text][vc_column_text el_class=&#8221;sub-heading&#8221;]<strong>How To Determine The Success Of Your Campaign<\/strong>[\/vc_column_text][vc_single_image image=&#8221;5684&#8243; img_size=&#8221;full&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Once your campaign is sent, within an hour you\u2019ll start receiving stats on how it\u2019s going. You\u2019ll find these statistics under the \u201cSent Campaigns\u201d tab, which will show you every campaign you have sent. To see the stats on any particular campaign, you can click on \u201cView Stats\u201d, as above. Then, you\u2019ll be taken to the Machinemail Campaign Report, which will show you all of the details of the sent campaign.<\/span>[\/vc_column_text][vc_single_image image=&#8221;5685&#8243; img_size=&#8221;full&#8221;][vc_column_text]<span style=\"font-weight: 400;\">So, as you can see above, in the summary you\u2019re given the:<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;m4u-ul-list p-l-50&#8243;]<\/p>\n<ul>\n<li>Campaign title,<\/li>\n<li>Date and time it was sent,<\/li>\n<li>&#8220;From&#8221; details,<\/li>\n<li>Subject line,<\/li>\n<li>List you sent the campaign to, and;<\/li>\n<li>Date and time the report was generated on.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">After the summary, the first thing you\u2019re given is the overall deliverability of your campaign. This pie graph tells you how many emails were delivered, how many bounced and how many people unsubscribed from your list.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below this pie graph, you\u2019ll find another 2 pie graphs showing the interaction you received for your campaign, including the open rate and click-through rate.<\/span>[\/vc_column_text][vc_single_image image=&#8221;5662&#8243; img_size=&#8221;full&#8221;][vc_column_text]<span style=\"font-weight: 400;\">You\u2019ll also find a section for \u201cTop Items Clicked\u201d, which we\u2019ll go through in more detail below.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<a href=\"https:\/\/www.machines4u.com.au\/mag\/understanding-machinemail-email-summary-reporting\/\" target=\"_blank\" rel=\"noopener noreferrer\">For more information for understanding your Machinemail report, check out this article<\/a><\/span><span style=\"font-size: 1rem;\">.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;sub-heading&#8221;]<strong>How You Can Quickly Find Your Hottest Leads<\/strong>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">The most valuable part of your entire report is the ability to see who has clicked on which machines. So, if you click on the \u201cView Unique Users\u201d button, it will bring up a pop-up as shown below.<\/span>[\/vc_column_text][vc_single_image image=&#8221;5663&#8243; img_size=&#8221;full&#8221;][vc_column_text]<span style=\"font-weight: 400;\">This box will give you the email address and number of clicks from each recipient. These email addresses and their clicks are really important, because it will give your sales team an idea of who is interested in what type of machine before they\u2019ve even started putting leads through.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to note, you might see email addresses appear more than once. That\u2019s because the email has either been forwarded on to someone who isn\u2019t on your list, or it may have gone to a shared inbox (like a generic info@ email address), so it\u2019s been opened on more than one computer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As time goes on, you\u2019ll see these numbers update. They are available from the first hour after you send the email, and you\u2019ll get another update after 7 days, sent to your email address. Remember, the results that occur within the first 24-48 hours are going to be the most valuable, and anything that happens after 7 days is pretty negligible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s everything you need to know about Machinemail.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Would a tool like this be useful for your business to quickly market your machines and make more sales? Contact your account manager for more information or a live demo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the next module, you\u2019ll learn all about the importance of video and how it takes less than 5 minutes to make a great one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sources:\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">1 \u201cMarketing Sherpa\u201d Email Marketing Benchmark Report<\/span><br \/>\n<span style=\"font-weight: 400;\">2 \u201cChief Marketer\u201d 2019, B2B Outlook Report<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_column_text el_class=&#8221;text-left&#8221;]<a href=\"https:\/\/www.machines4u.com.au\/mymachines4u\/academy\/stats-reporting\/\" target=\"_blank\" rel=\"noopener noreferrer\">Previous Module<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.machines4u.com.au\/mymachines4u\/academy\/video-content\" target=\"_blank\" rel=\"noopener noreferrer\">Next Module<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Machines4U Academy 13-Part Series To Help You Get The Most Out Of Machines4U &nbsp; [\/vc_column_text][\/vc_column][\/vc_row][vc_row el_id=&#8221;m4u-acad-title&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_id=&#8221;round-orange-label&#8221; css=&#8221;.vc_custom_1564375822890{margin-bottom: 0px !important;}&#8221;]Module 7[\/vc_column_text][vc_column_text el_class=&#8221;sub-heading&#8221;]How To Email Your Database In Minutes With Machinemail[\/vc_column_text][vc_column_text]Email marketing\u2014you know you should be doing it, but how often does it fall in the too hard basket? Probably more often than you\u2019d &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.machines4u.com.au\/lpm\/academy-machinemail\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Academy &#8211; Machinemail&#8221;<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5630","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/pages\/5630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/comments?post=5630"}],"version-history":[{"count":24,"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/pages\/5630\/revisions"}],"predecessor-version":[{"id":6564,"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/pages\/5630\/revisions\/6564"}],"wp:attachment":[{"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/media?parent=5630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}