{"id":5689,"date":"2019-08-05T11:08:02","date_gmt":"2019-08-05T01:08:02","guid":{"rendered":"https:\/\/www.machines4u.com.au\/?page_id=5689"},"modified":"2025-03-25T07:43:18","modified_gmt":"2025-03-24T21:43:18","slug":"academy-video-content","status":"publish","type":"page","link":"https:\/\/www.machines4u.com.au\/lpm\/academy-video-content\/","title":{"rendered":"Academy &#8211; Video Content"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<h1 id=\"heading\"><strong>Machines4U Academy<\/strong><\/h1>\n<div id=\"base-text\">\n<p>13-Part Series To Help You Get The Most Out Of Machines4U<\/p>\n<hr \/>\n<p>&nbsp;<\/p><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_id=&#8221;m4u-acad-title&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_id=&#8221;round-orange-label&#8221; css=&#8221;.vc_custom_1564640424417{margin-bottom: 0px !important;}&#8221;]Module 8[\/vc_column_text][vc_column_text el_class=&#8221;sub-heading&#8221;]<strong>How To Increase Buyer Engagement With Quality Video Content<\/strong>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">Do you prefer to watch a video or read an article? If video is your preference, you\u2019re not alone. According to HubSpot, 78% of people watch online videos every week and 55% view online videos every day.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The same research suggests 72% of customers would rather learn about a product or service by way of video. So, it\u2019s likely potential buyers looking at your machinery would rather watch a video before engaging with any other content.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With that in mind, this article will show you:<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;m4u-ul-list p-l-20&#8243;]<\/p>\n<ul>\n<li>How our checklist will help you complete your photo and video shoot in no time<\/li>\n<li>What to shoot to get the best engagement from your content<\/li>\n<li>How to take your video to the next level by talking to the camera<\/li>\n<li>\u00a0What to focus on when shooting new vs used machinery<\/li>\n<li>How you can easily upload content to your listings from your mobile<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1564473257857{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_raw_html css=&#8221;.vc_custom_1566860596343{padding-right: 0px !important;padding-left: 0px !important;}&#8221;]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF5ZXIudmltZW8uY29tJTJGdmlkZW8lMkYzNTU5MTM4NzIlMjIlMjB3aWR0aCUzRCUyMjY0MCUyMiUyMGhlaWdodCUzRCUyMjM2MCUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93JTNEJTIyYXV0b3BsYXklM0IlMjBmdWxsc2NyZWVuJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;sub-heading&#8221;]<strong>Machines4U Checklist For The Perfect Machinery Listing<\/strong>[\/vc_column_text][vc_single_image image=&#8221;5690&#8243; img_size=&#8221;large&#8221; css=&#8221;.vc_custom_1564967530784{margin-bottom: 50px !important;}&#8221;][vc_column_text]<span style=\"font-weight: 400;\">At Machines4U, we\u2019ve made it easy for you to create the perfect machinery listing with a checklist that outlines all of the photos required and the videos you should take of your machinery.<\/span>[\/vc_column_text][vc_column_text]<a href=\"https:\/\/d3cl59gmk6jgfj.cloudfront.net\/wp-content\/uploads\/2021\/07\/07152741\/07-07-2021_M4U-Shot-Checklist.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Download my checklist<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;sub-heading&#8221;]<strong>What To Shoot For The Best Engagement<\/strong>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">The photos and video content you upload to your Machines4U listing will do almost all your heavy lifting. It\u2019s the foundation for how you sell your machinery online and requires minimal effort to see your engagement skyrocket!<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\nAll you need to do is grab your mobile phone, your <a href=\"https:\/\/d3cl59gmk6jgfj.cloudfront.net\/wp-content\/uploads\/2021\/07\/07152741\/07-07-2021_M4U-Shot-Checklist.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Machines4U listing checklist<\/a> and away you go. Here\u2019s the basics for what to cover to drive buyers and increase your engagement.<\/span>[\/vc_column_text][vc_column_text]<strong>Photos<\/strong>[\/vc_column_text][vc_single_image image=&#8221;5693&#8243; img_size=&#8221;large&#8221; css=&#8221;.vc_custom_1564967539247{margin-bottom: 50px !important;}&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Photos are a key aspect of any marketplace listings. You should aim to have 20 photos on all your listings, which might sound like a lot but as you\u2019ll see it\u2019s really easy to achieve:<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;m4u-ul-list p-l-50&#8243;]<\/p>\n<ul>\n<li>Take a 360-degree set of photos of the exterior of your machine\u20148 photos should do it<\/li>\n<li>Interior shots\u2014focus on the seat, controls, dash, pedals or anything unique to your machine<\/li>\n<li>\u00a0Close ups\u2014show the engine and particular features like the hydraulics<\/li>\n<li>Attachments\u2014if your machine takes front and rear attachments, highlight its versatility<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">Remember, your photos are what get people interested but a video is what will really help sell your machinery!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Video Content<\/strong>[\/vc_column_text][vc_raw_html css=&#8221;.vc_custom_1565852277517{padding-right: 0px !important;padding-left: 0px !important;}&#8221;]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF5ZXIudmltZW8uY29tJTJGdmlkZW8lMkYzNTM5NDczNTUlMjIlMjB3aWR0aCUzRCUyMjY0MCUyMiUyMGhlaWdodCUzRCUyMjM2MCUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93JTNEJTIyYXV0b3BsYXklM0IlMjBmdWxsc2NyZWVuJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF[\/vc_raw_html][vc_column_text]<span style=\"font-weight: 400;\">Videos transform machinery from a lump of steel to a live machine that buyers can see and hear working. Most buyers want to hear the engine running, see the wheels moving properly and the blade or attachment lifting, all of these things help to educate your buyer and will result in a higher quality lead contacting you or walking through your door.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create quality video content all you need to do is:<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;m4u-ul-list p-l-50 m-b-30&#8243;]<\/p>\n<ol>\n<li>Shoot in landscape<\/li>\n<li>Start the machine, step off and take a 360 video walking around the machine<\/li>\n<li>Have someone operate the machine and raise any attachments, move backwards, move forwards, drop the attachment, turn off the machine<\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">Your video never needs to be more complicated than that and ideally should be between 90 seconds and 2 minutes long.<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;sub-heading&#8221;]<strong>How To Take Your Video To The Next Level<\/strong>[\/vc_column_text][vc_single_image image=&#8221;5694&#8243; img_size=&#8221;large&#8221; css=&#8221;.vc_custom_1564967547018{margin-bottom: 50px !important;}&#8221;][vc_column_text]<span style=\"font-weight: 400;\">While a quick video of your machine is great for potential buyers, the thing that can really make a difference is talking to the camera. So, get the expert in the room or your best salesperson to talk through 3 to 5 main features or selling points of the machine. And have them tell your buyers why this model is the one to purchase over similar competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, the reason this is so valuable is that it answers more questions your potential buyers might have. Not only that, but you\u2019ll also give those potential buyers a bit of an introduction to the person they\u2019re going to see when they walk in to see you.<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;sub-heading&#8221;]<strong>Why It\u2019s Important To Show Your Machinery Moving<\/strong>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">Starting the engine on any machine allows the potential buyer to hear the engine running. Remember, a lot of these buyers have been working with this type of equipment for decades, so they can tell by listening to a motor whether or not there\u2019s something wrong with it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also important to show the use of the attachments on your machinery. This gives the buyer some insight into how well the hydraulics will work, or if it\u2019s a mechanical based machine, it will show them how well it lifts and drops.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When shooting video footage, keep the buyer in mind at all times and make sure you\u2019re answering as many questions as possible. This will help bring you more qualified leads and educated buyers who are ready to buy right now!<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;sub-heading&#8221;]<strong>Shooting New vs Used Machinery<\/strong>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">The difference between filming a new machine versus a used machine is which aspects of the machine you\u2019ll focus on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On a used machine you\u2019re going to focus on things like:<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;m4u-ul-list p-l-50&#8243;]<\/p>\n<ul>\n<li>Hours the machine has performed<\/li>\n<li>Kilometres the machine might have gone over<\/li>\n<li>Quality or current condition of the seat and controls<\/li>\n<li>Any wear and tear on the machine<\/li>\n<li>Anything that\u2019s taken a bit of wear, but still works really well<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">Whereas when it comes to a new machine, you\u2019re going to focus on all of the machine as a whole. You\u2019ll want to make sure you get high-quality shots of anything that looks brand new, or any new features you want to show off on the new model.<\/span>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">There you have it! It is pretty quick and simple to get all of the photos and videos you need to create the perfect listing for Machines4U. All up this process will take maybe 5 minutes, start to finish. In the next module, you\u2019ll learn some tips and tricks for managing your MyMachines4U dashboard.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Sources:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HubSpot \u201cThe Ultimate Guide To Video Marketing\u201d, 2019<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_column_text el_class=&#8221;text-left&#8221;]<a href=\"https:\/\/www.machines4u.com.au\/mymachines4u\/academy\/machinemail\/\" target=\"_blank\" rel=\"noopener noreferrer\">Previous Module<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.machines4u.com.au\/mymachines4u\/academy\/mymachines4u\/\" target=\"_blank\" rel=\"noopener noreferrer\">Next Module<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Machines4U Academy 13-Part Series To Help You Get The Most Out Of Machines4U &nbsp; [\/vc_column_text][\/vc_column][\/vc_row][vc_row el_id=&#8221;m4u-acad-title&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_id=&#8221;round-orange-label&#8221; css=&#8221;.vc_custom_1564640424417{margin-bottom: 0px !important;}&#8221;]Module 8[\/vc_column_text][vc_column_text el_class=&#8221;sub-heading&#8221;]How To Increase Buyer Engagement With Quality Video Content[\/vc_column_text][vc_column_text]Do you prefer to watch a video or read an article? If video is your preference, you\u2019re not alone. According to HubSpot, 78% of &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.machines4u.com.au\/lpm\/academy-video-content\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Academy &#8211; Video Content&#8221;<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5689","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/pages\/5689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/comments?post=5689"}],"version-history":[{"count":40,"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/pages\/5689\/revisions"}],"predecessor-version":[{"id":6742,"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/pages\/5689\/revisions\/6742"}],"wp:attachment":[{"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/media?parent=5689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}