{"id":5781,"date":"2019-08-19T15:44:58","date_gmt":"2019-08-19T05:44:58","guid":{"rendered":"https:\/\/www.machines4u.com.au\/?page_id=5781"},"modified":"2024-03-01T12:12:29","modified_gmt":"2024-03-01T02:12:29","slug":"academy-extras","status":"publish","type":"page","link":"https:\/\/www.machines4u.com.au\/lpm\/academy-extras\/","title":{"rendered":"Academy &#8211; Extras"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<h1 id=\"heading\"><strong>Machines4U Academy<\/strong><\/h1>\n<div id=\"base-text\">\n<p>13-Part Series To Help You Get The Most Out Of Machines4U<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_id=&#8221;m4u-acad-title&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_id=&#8221;round-orange-label&#8221; css=&#8221;.vc_custom_1566191390944{margin-bottom: 0px !important;}&#8221;]Module 11[\/vc_column_text][vc_column_text el_class=&#8221;sub-heading&#8221;]<strong>How To Gain Industry Exposure With Machines4U Extras<\/strong>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">Got an event or offer you want to shout far and wide? Machines4U Extras makes that possible. These exciting tools are for advanced members ready to take their brand to the next level. They allow you to position yourself in front of a database of over 176,000 active buyers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you choose a display banner, to include a machine in an industry sendout or book an entire email campaign just for your brand, raising brand awareness and tapping into active industry customers is easier than ever.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, you\u2019ll learn:<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;m4u-ul-list p-l-20&#8243;]<\/p>\n<ul>\n<li>How you can use display banners to increase brand exposure<\/li>\n<li>The different ways you can use Extras to drive sales<\/li>\n<li>What a Solus EDM is and how it can increase your sales<\/li>\n<li>Why Industry EDMs are great for brand awareness<\/li>\n<li>Why landing pages need to be built for conversion<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1564473257857{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_raw_html css=&#8221;.vc_custom_1566860857503{padding-right: 0px !important;padding-left: 0px !important;}&#8221;]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF5ZXIudmltZW8uY29tJTJGdmlkZW8lMkYzNTU5MTQ0NjAlMjIlMjB3aWR0aCUzRCUyMjY0MCUyMiUyMGhlaWdodCUzRCUyMjM2MCUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93JTNEJTIyYXV0b3BsYXklM0IlMjBmdWxsc2NyZWVuJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;sub-heading&#8221;]<strong>How You Can Use Display Banners To Increase Brand Exposure<\/strong>[\/vc_column_text][vc_single_image image=&#8221;5782&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1566194215900{margin-bottom: 50px !important;}&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Display banners work well for increasing your brand exposure within your industry or a particular machinery category. They\u2019re targeted to your audience and aim to increase awareness of your product, brand or event.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Display Options<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Depending on the urgency and scope of your offer, there are a range of display options to deliver your message clearly to thousands of potential buyers. These options include:<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;m4u-ul-list p-l-20&#8243;]<\/p>\n<ul>\n<li>Homepage buyout<\/li>\n<li>Industry buyout<\/li>\n<li>Category placement<\/li>\n<li>Industry placement<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<strong>Homepage Buyout<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The homepage buyout is the ultimate option to dominate your competition and be seen by customers from all industries. This option increases brand exposure and gets more eyes on your prize from the busiest part of the Machines4U website: the homepage.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Industry Buyout<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The industry buyout gets your message in front of <i>your <\/i>specific industry and those searching within it. Perfect for sales, events and product releases, this option helps you become an industry leader.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Category Placement<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A category placement is a highly targeted option which showcases your banners in the chosen category\u2019s search results. As buyers are searching they\u2019ll see your message, so make sure you make it enticing!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Industry Placement<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The industry placement display option puts your brand in all searches for your selected industry. This is a great choice if you want to reach more categories and want to target your industry as a whole.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interested in finding out more about how you can use display banners to increase your brand exposure? Contact your account manager today!<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;sub-heading&#8221;]<strong>The Different Ways You Can Use Extras<\/strong>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">There are plenty of ways you can use Extras to drive sales and increase your brand visibility within the industry. Here are a few of the most successful ways to use Extras:<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;m4u-ul-list p-l-20&#8243;]<\/p>\n<ul>\n<li>Sales eg. EOFY, runout sales<\/li>\n<li>Events eg. open houses<\/li>\n<li>Industry message<\/li>\n<li>Product or press releases<\/li>\n<li>Offers or deals<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;sub-heading&#8221;]<strong>What A Solus EDM Is And How It Can Increase Your Sales<\/strong>[\/vc_column_text][vc_single_image image=&#8221;5783&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1566194223163{margin-bottom: 50px !important;}&#8221;][vc_column_text]<span style=\"font-weight: 400;\">A Solus electronic direct mail (EDM) is for businesses who want to showcase their brand with no competition. It\u2019s a form of email marketing that is custom made for your business and sent to your target industry, segmented from our database of over 176,000 active buyers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Tap into our database and directly market your event, sale or new product release to thousands of people within your industry.\u00a0<\/span><span style=\"font-weight: 400;\">Some of the top industries have databases of over 30,000 buyers!<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;sub-heading&#8221;]<strong>Why Industry EDMs Are Great For Brand Awareness<\/strong>[\/vc_column_text][vc_single_image image=&#8221;5784&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1566194228583{margin-bottom: 50px !important;}&#8221;][vc_column_text]<span style=\"font-weight: 400;\">An email tile or banner sponsorship in our Industry EDM is a great option for anyone who wants to get their machines sold faster, or has a tighter marketing budget. Industry EDMs are sent out each month and feature a range of equipment listings (tiles), relevant articles and display banners.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">An email tile is perfect for positioning a listing to get it sold. Whereas a sponsorship banner is ideal for getting people to click through to your website or designated landing page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The products within our industry EDM are designed to move your machinery and maximise brand awareness. They are sent to all decision makers and business owners subscribed to Machines4U, so there are plenty of people eagerly waiting for the next EDM.<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;sub-heading&#8221;]<strong>What Makes Machines4U EDM Extras So Valuable?<\/strong>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">Each database is chock-full of Australian company owners, company operators, purchasing officers, and decision makers all gathered from our 12 years in business. So, when you choose to position yourself in front of them, you\u2019re targeting a leveraged audience of industry experts, which is tough to find anywhere else<\/span>[\/vc_column_text][vc_column_text el_class=&#8221;sub-heading&#8221;]<strong>Why Landing Pages Need To Be Built For Conversion<\/strong>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">The crux of a good display campaign or a great EDM campaign is the landing page. Great click-through doesn\u2019t mean anything if it doesn\u2019t convert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if you\u2019re doing a great branding campaign through email or with display banners, you need to make sure you spend time getting that landing page right. Don\u2019t have the time to do it yourself? Running your campaign with Machines4U means you don\u2019t have to! We use tried-and-tested landing pages that convert and suit your email campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, you\u2019re dealing with people running businesses who are time-poor, so you\u2019ve got to show them value to get their buy-in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s the basics of display and email marketing through Machines4U. In the next module, you\u2019ll learn the options for managing your content in bulk.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_column_text el_class=&#8221;text-left&#8221;]<a href=\"https:\/\/www.machines4u.com.au\/mymachines4u\/academy\/sitesync\/\" target=\"_blank\" rel=\"noopener noreferrer\">Previous Module<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.machines4u.com.au\/mymachines4u\/academy\/bulk-content-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">Next Module<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Machines4U Academy 13-Part Series To Help You Get The Most Out Of Machines4U &nbsp; [\/vc_column_text][\/vc_column][\/vc_row][vc_row el_id=&#8221;m4u-acad-title&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_id=&#8221;round-orange-label&#8221; css=&#8221;.vc_custom_1566191390944{margin-bottom: 0px !important;}&#8221;]Module 11[\/vc_column_text][vc_column_text el_class=&#8221;sub-heading&#8221;]How To Gain Industry Exposure With Machines4U Extras[\/vc_column_text][vc_column_text]Got an event or offer you want to shout far and wide? Machines4U Extras makes that possible. These exciting tools are for advanced members ready &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.machines4u.com.au\/lpm\/academy-extras\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Academy &#8211; Extras&#8221;<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5781","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/pages\/5781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/comments?post=5781"}],"version-history":[{"count":10,"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/pages\/5781\/revisions"}],"predecessor-version":[{"id":6571,"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/pages\/5781\/revisions\/6571"}],"wp:attachment":[{"href":"https:\/\/www.machines4u.com.au\/lpm\/wp-json\/wp\/v2\/media?parent=5781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}