{"id":13586,"date":"2017-05-24T11:51:38","date_gmt":"2017-05-24T01:51:38","guid":{"rendered":"https:\/\/www.machines4u.com.au\/mag\/?p=13586"},"modified":"2017-11-16T09:04:45","modified_gmt":"2017-11-15T23:04:45","slug":"from-blood-sweat-tears-to-life-on-the-gold-coast","status":"publish","type":"post","link":"https:\/\/www.machines4u.com.au\/mag\/from-blood-sweat-tears-to-life-on-the-gold-coast\/","title":{"rendered":"From Blood, Sweat & Tears to Life on the Gold Coast!"},"content":{"rendered":"

Machines4u is recognised as the leading machinery sales website, Australia-wide. For over a decade, founders Luke and Steve have put blood, sweat and tears (literally!) into making their marketplace a powerful, user-friendly and dynamic tool for machinery dealers, private sellers and buyers alike. Given their remarkable success, one might expect them to be sitting on a beach somewhere, beer in hand and taking it easy. But that\u2019s not how these guys roll\u2026<\/p>\n

kaizen
\nk\u028c\u026a\u02c8z\u025bn\/
\nnoun \u2013from a Japanese business philosophy of continuous improvement of working practices, personal efficiency, etc.<\/p><\/blockquote>\n

Luke and Steve foster the idea of \u2018continuous improvement\u2019 in their organisation, and this filters through to their dedicated staff, and to everything they do. Always striving to move forward, to develop (personally and professionally) and to take their operations to the next level, Machines4u is never resting; and neither are their team!<\/p>\n

The Move<\/h2>\n

Constant improvement is the name of the game\u2014and the business\u2019 recent move to the sunny Gold Coast, in Queensland is just the most recent in a long line of decisions which characterise this organisation. Moving their team from the trendy city of Melbourne, to the surfing haven of the GC was not so much a business decision, as a lifestyle one. As system architect, Shivam puts it:<\/p>\n

\u201cIf you were wearing an accountant\u2019s hat, you would never have made this decision. But then again, what\u2019s the value of your life? And where do you want to go?\u201d<\/p><\/blockquote>\n

So, how did the team deal with the change, and uprooting to the Gold Coast? Shivam is pretty happy with the move.<\/p>\n

\u201cMe, I like change, and ten years in one place was more than enough. Not to mention the weather. The beaches, the sunshine, the lifestyle all make it worth it.\u201d<\/p><\/blockquote>\n

As for the others, a bit of a survey of the Broadbeach office (just 100 metres from the beach, if you were wondering) resulted in a resounding affirmative. It seems the GC weather and lifestyle are making the upheaval a little easier to manage.<\/p>\n

\u201cLook at the location, the palm trees outside the window, the beach 100 metres away, the cafes and restaurants downstairs\u2014that didn\u2019t happen by accident. It was very deliberate.\u201d says Machines4u director, Steve.<\/p><\/blockquote>\n

And has it paid off?<\/p>\n

\u201cIt\u2019s almost a joke. An unfair advantage.\u201d Steve says, as he gestures to the perfect, blue-sky day outside, \u201cPeople like coming to work here. The lifestyle difference is huge. Even for personal life, it\u2019s such a difference. I ride to work every day, past the surf break. It\u2019s no comparison.\u201d
\n\u201cPeople are more relaxed, happier and enjoy coming to work. People who enjoy coming to work produce better outcomes.\u201d he explains.<\/p><\/blockquote>\n

The Hustle<\/h2>\n

As the business develops, and constantly shifts, the spirit of the \u2018hustle\u2019 is something that is constantly at play. Long hours and non-existent weekends are not unheard of. The passionate team at M4U are putting in some hard yards, to ensure that the business is the best it can be. With the recent launch of their new \u2018Free Listings<\/a>\u2019 model, all hands are on deck to make it happen.<\/p>\n

Adapting to change, executing new ideas quickly, and being happy to roll with the punches are all an integral part of the operating model for M4U.<\/p>\n

\u201cWe\u2019ve grown up with the philosophy of \u2018hustling\u2019 \u2013 when you have to hustle, you do.\u201d Shivam, who has been with the business for a decade, explains. \u201cYou don\u2019t think about the small stuff, you don\u2019t watch the clock. Over the years, the ones who have most enjoyed working here are those who\u2019ve enjoyed the hustle.\u201d<\/p><\/blockquote>\n

Digital media specialist and account manager, Rhys elaborates on this principle:<\/p>\n

\u201cIf there\u2019s a reason to do it, we\u2019ll do it. And our clients know that. We get ideas from some of the biggest companies in the world who work with us, right down to the one-man band in the outback. If our dealers need something to make this work better for them, we\u2019ll do it.\u201d<\/p><\/blockquote>\n

Machines4u is also a place which encourages the development of great people\u2014a philosophy which sits nicely with their \u2018Kaizen\u2019 mantra. Here, great people learn, grow, and go on to chase their dreams. This doesn\u2019t always mean staying with M4U, as Shivam explains.<\/p>\n

\u201cSome people have gone out on their own, after working here. If we can inspire people to give it a go, and go on their own, that\u2019s a positive thing. Everyone grows in this place. Sure, some people leave here. But people will go to where their heart is. That\u2019s a positive, for sure.\u201d<\/p><\/blockquote>\n

The Team<\/h2>\n

Luke and Steve are building their \u2018dream team\u2019 as they put it. Along with uprooting their team from Melbourne, setting up on the Gold Coast meant expanding their operations, and bringing on extra staff. Searching high and low for the best candidates, team culture is a driving factor for Machines4u.<\/p>\n

\u201cThe number one thing for us is culture. We know that the people is everything.\u201d says director, Steve. \u201cI have to honour each person who works for us, so that they know they\u2019re working alongside the best people. When we recruit, we look for the \u2018One Percent\u2019, the cream of the crop\u2014people who come in with a very high level of skill, but who are keen to grow and develop with us.\u201d<\/p><\/blockquote>\n

Rhys, who was the first of the new Gold Coast recruits, explains that it\u2019s not all work and no play at Machines4u\u2014there is a large element of fun involved.<\/p>\n

\u201cWorking at Machines4u is a lot of fun. A lot of messing around. There are a lot of different backgrounds between the staff, and we are always challenging each other.\u201d<\/p><\/blockquote>\n

<\/p>\n

The Magazine<\/h2>\n

The new Machines4u magazine, which launched in February, is has hit the ground running, bringing news of industry innovation, know-how and events to the M4U audience.<\/p>\n

\u201cWe want to be the Google of machinery. When someone thinks \u2018machines\u2019, they will think of Machines4u.\u201d says Machines4u director, Luke.<\/p><\/blockquote>\n

It\u2019s not just \u2018Woodworking Tips 101\u2019 and \u2018How to Choose the Best Excavator\u2019 type articles, either! \u2018Getting (Legally) High at Work: The Life of a Tower Crane Operator<\/a>\u2019, \u2018The Internet of Things: Agriculture Revolution or Rise of the Machines<\/a>\u2019 and \u2018Asteroids: The Next Mining Boom?<\/a>\u2019 are just a handful of examples of how the magazine team aren\u2019t afraid to have some fun exploring the quirky, the fantastical and the downright bizarre.<\/p>\n

With the launch of the magazine already developing a large readership, and the website users growing steadily, there are big things happening at Machines4u. Watch this space!<\/p>\n","protected":false},"excerpt":{"rendered":"

Machines4u is recognised as the leading machinery sales website, Australia-wide. For over a decade, founders Luke and Steve have put blood, sweat and tears (literally!) into making their marketplace a powerful, user-friendly and dynamic tool for machinery dealers, private sellers and buyers alike. Given their remarkable success, one might expect them to be sitting on […]<\/p>\n","protected":false},"author":11,"featured_media":17090,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[33,6405],"tags":[],"yst_prominent_words":[11641,1402,11640,11644,11642,11638,8236,11647,11649,5675,11637,65,11643,5275,2627,11645,11639,11648,994,11646],"class_list":["post-13586","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-machines4u","category-news","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/posts\/13586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/comments?post=13586"}],"version-history":[{"count":0,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/posts\/13586\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/media\/17090"}],"wp:attachment":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/media?parent=13586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/categories?post=13586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/tags?post=13586"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/yst_prominent_words?post=13586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}