{"id":23802,"date":"2018-12-06T14:59:52","date_gmt":"2018-12-06T04:59:52","guid":{"rendered":"https:\/\/www.machines4u.com.au\/mag\/?p=23802"},"modified":"2018-12-13T16:07:46","modified_gmt":"2018-12-13T06:07:46","slug":"poa-dirty-word","status":"publish","type":"post","link":"https:\/\/www.machines4u.com.au\/mag\/poa-dirty-word\/","title":{"rendered":"Why \u2018POA\u2019 Is A Dirty Word"},"content":{"rendered":"

And why it will cost you.<\/span><\/h1>\n

Every 6 minutes someone finds a piece of equipment they need on Machines4U. Insane, right? But get this: those same people, they will sit on our site for 2+ hours and make an average of <\/span>3 enquiries each.<\/b> THREE. <\/span><\/p>\n

Doesn\u2019t give great odds for you, does it? Especially when you\u2019re up against 10 or more sellers advertising the same thing. <\/span><\/p>\n

It\u2019s not all doom and gloom, though. We know what will help put you into the top 3 category<\/a>.<\/span><\/p>\n

Put a price on your ad<\/b>. <\/span><\/p>\n

Yep. It\u2019s that easy.<\/span><\/p>\n

\"\"<\/p>\n

Let\u2019s talk about why you need to stop using POA right now. <\/span><\/p>\n

You Get Less Leads<\/span><\/h2>\n

It\u2019s the #1 rule in business: give your buyers what they want. In this case, your buyers want as much information about your equipment\/machine as possible. So you need to fill your ad with detailed info (<\/span>we have tips for this too<\/span><\/a>). <\/span><\/p>\n

This means, you guessed it\u2014put a darn price on your ad!<\/span><\/p>\n

If you don\u2019t, interested buyers will look around for other sellers who do have a listed price.\u00a0<\/span><\/p>\n

Another Quick Point To Consider<\/strong><\/p>\n

As a gold, silver or bronze member, you know your ads get an auto-boost every 30\/40\/90 days respectively. This is great for keeping your ad in front of fresh eyes (and bringing more leads). However, if your USED equipment ad\u00a0has POA, our system will not auto-boost it. So make sure you put a price on your used equipment ads, at least.<\/p>\n

Why you get less leads<\/span><\/h3>\n

\"\"<\/p>\n

Think of it this way.<\/span><\/p>\n

You\u2019re walking down Forklift Street, lined with forklift businesses. You know exactly the kind you need, and how much you can spend. You walk into the first shop, and there it is\u2026 the forklift you need. But there\u2019s no shop assistant to help you, and there are no price tags on it. Are you going to hang around?<\/span><\/p>\n

Probably not, but if you do, your question won\u2019t be \u2018Is this the right machine for me?\u2019 it will be \u2018How much is it?\u2019 (more on this below).<\/span><\/p>\n

So you continue your search next door, as you walk in you see the right forklift with a price. It\u2019s in your budget! Excellent! <\/span><\/p>\n

Are you going to leave this shop and walk back into the first one? No, that\u2019s too hard.\u00a0<\/span><\/p>\n

What does this mean? <\/span><\/h3>\n

Even though the machines were the same: same specs, model, year and hours, it wasn\u2019t enough. It might have been the same price or even cheaper in shop 1. But Shop 1\u2019s POA set another hurdle that you just don\u2019t have the time or energy to jump. You take your money elsewhere.<\/span><\/p>\n

See how powerful a price can be? It\u2019s the same online. The Machines4U marketplace is just like Forklift Street. Adding your price helps you stand out from your competitors and grab those leads for yourself.<\/span><\/p>\n

The Leads You DO Get Are Poor<\/span><\/h2>\n

People don\u2019t like putting in more effort than they absolutely have to. POA just adds another step in the buying process. Here\u2019s a quick illustration to show you what we mean:<\/span><\/p>\n

\"\"<\/p>\n

Remember when we mentioned the question would change from \u2018Is this the right machine for me?\u2019 to \u2018How much is it?\u2019. This is exactly what will happen when you use POA. The buyer loses trust (why are you hiding the price? Must be because it\u2019s too expensive!) and is frustrated, all before picking up the phone. <\/span><\/p>\n

Bit hard to turn that around when you\u2019re not in the picture yet, right?<\/span><\/p>\n

So when they do make contact, you or your sales team are already on the back foot. Instead of talking about how the machine solves their problems, you\u2019re stuck talking about price. Didn\u2019t you want to avoid that?<\/span><\/p>\n

But now it\u2019s all your buyers are asking! <\/span><\/p>\n

This wastes your time, your sales team’s time, and the buyer\u2019s time.<\/span><\/p>\n

What To Use Instead Of POA<\/span><\/h2>\n

Absolutely anything else. <\/span><\/p>\n

Please. We\u2019re serious.<\/span><\/p>\n

We know that sometimes it can be impossible to use a \u2018set\u2019 price for your equipment or machinery. But trust us, <\/span>ANYTHING<\/i><\/b> is better than POA (or as buyers say, \u201cP*ss Off, Advertiser!”). <\/span><\/p>\n

When you can\u2019t set a price, you can use a \u2018from\u2019 price or just add in a range i.e. $150,000 – $250,000. It\u2019s easy to do, check out our <\/span>walkthrough that shows you how<\/span><\/a>.<\/span><\/p>\n

\u201cBut…\u201d We Hear You Say<\/span><\/h2>\n

You like using POA because it helps generate more leads? <\/b>We\u2019ve proven this is opposite to what actually happens. It just generates more questions.<\/span><\/p>\n

You don\u2019t want your competitors to know your prices?<\/b> Trust us, if your competitor doesn\u2019t already know your prices, they aren\u2019t much of a competitor. <\/span><\/p>\n

You don\u2019t want others undercutting you?<\/b> Unfortunately, there’s always going to be someone offering the same thing cheaper. It\u2019s just how things are\u2026 <\/span><\/p>\n

So who are you <\/span>really<\/span><\/i> hiding your prices from?<\/span><\/p>\n

\n

Of course, we\u2019re always here to help. If you have any questions about your ad, please contact us on 1300 092 545 or check out our help centre<\/a>.<\/span><\/p>\n

*Stats via Machines4U buyer data, correct up to and at time of publishing. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

And why it will cost you. Every 6 minutes someone finds a piece of equipment they need on Machines4U. Insane, right? But get this: those same people, they will sit on our site for 2+ hours and make an average of 3 enquiries each. THREE. Doesn\u2019t give great odds for you, does it? Especially when […]<\/p>\n","protected":false},"author":28,"featured_media":23804,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20938,33,20939],"tags":[20973],"yst_prominent_words":[21069],"class_list":["post-23802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge-base","category-machines4u","category-seller-tips","tag-seller-tips"],"_links":{"self":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/posts\/23802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/comments?post=23802"}],"version-history":[{"count":0,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/posts\/23802\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/media\/23804"}],"wp:attachment":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/media?parent=23802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/categories?post=23802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/tags?post=23802"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/yst_prominent_words?post=23802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}