{"id":24140,"date":"2019-01-09T11:38:16","date_gmt":"2019-01-09T01:38:16","guid":{"rendered":"https:\/\/www.machines4u.com.au\/mag\/?p=24140"},"modified":"2019-01-09T11:38:16","modified_gmt":"2019-01-09T01:38:16","slug":"5-tips-turn-description-lead-generator","status":"publish","type":"post","link":"https:\/\/www.machines4u.com.au\/mag\/5-tips-turn-description-lead-generator\/","title":{"rendered":"5 Tips To Turn Your Description Into A Lead Generator"},"content":{"rendered":"

We know you\u2019re short on time, you need your listing to be live asap to get those leads coming in. But what if we told you by taking an extra 5 minutes on your description, you could increase your ad performance by up to 50%? <\/span><\/p>\n

You don\u2019t even have to be an award-winning writer to do it. <\/span><\/p>\n

Here\u2019s how. <\/span><\/p>\n

1. Grab The Buyer\u2019s Attention<\/span><\/h2>\n

You have around 30 words to grab your buyer\u2019s attention from the list view, so make them count! Start with your machine\u2019s big point of difference. <\/span><\/p>\n

You know your buyers better than anyone else. So ask yourself why a buyer should purchase your machine over your competitor\u2019s? What matters to them? Focus on that and drive that point home for your opening paragraph. <\/span><\/p>\n

2. Features Are Great, But Benefits Sell<\/span><\/h2>\n

There\u2019s no question that your machine\u2019s features will entice buyers, but focusing on those alone won\u2019t give you much of an increase in leads. Instead, think about how your machine (and its features) will better their lives. <\/span><\/p>\n

For example, a feature of your machine may be that it speeds up harvest with minimal damage to crop yield. What does that <\/span>actually mean<\/span><\/i> to your buyer? It means they will have <\/span>more time<\/span><\/i> and a<\/span> more profitable<\/span><\/i> harvest. Now we\u2019re talking.<\/span><\/p>\n

\"Ad<\/p>\n

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3. Use Bullet Lists<\/span><\/h2>\n

Bullet lists help break up your text and give your buyer a quick-view of whatever information you think is the most important. <\/span><\/p>\n