{"id":24192,"date":"2019-01-14T13:10:19","date_gmt":"2019-01-14T03:10:19","guid":{"rendered":"https:\/\/www.machines4u.com.au\/mag\/?p=24192"},"modified":"2022-06-15T15:07:09","modified_gmt":"2022-06-15T05:07:09","slug":"get-pdf-leads","status":"publish","type":"post","link":"https:\/\/www.machines4u.com.au\/mag\/get-pdf-leads\/","title":{"rendered":"How To Get The Most From PDF Leads"},"content":{"rendered":"

As we mention in our article, <\/span>How To Handle Leads To Get The Sale<\/span>, not all leads are created equal. Some leads are more qualified or \u2018hotter\u2019 than others, while others (like the PDF lead) are \u2018softer\u2019. <\/span><\/p>\n

But that doesn\u2019t mean that these \u2018soft\u2019 leads should be neglected. In fact, they provide great opportunities to set up a sale down the line. That is, if you\u2019re willing to play the long game. <\/span><\/p>\n

What Is A PDF Lead?<\/span><\/h2>\n

A \u2018PDF Lead\u2019 is what we call a buyer who has visited your Machines4U ad and downloaded your product PDF. People who download PDFs are classified as leads because they have opted to hand over their contact details to get it.<\/span><\/p>\n

To put it simply, you must have a PDF attached to your listing to get PDF leads. We recommend uploading product PDFs for the machine you are selling (not a generalisation of the series or manufacturer). The more information you give up front, the more likely your PDF lead will want to buy.<\/span><\/p>\n

As mentioned above, PDF leads are what we consider to be \u2018soft\u2019 leads. They\u2019re interested in your machine\/product, but are not ready to make a purchase decision just yet. <\/span><\/p>\n

Why? <\/span><\/p>\n

Because when it comes to the buyer\u2019s journey, the buyer is in 1 of 3 possible stages: Awareness, Consideration or Decision.<\/span><\/p>\n

Let\u2019s break that down quickly.<\/span><\/p>\n

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In the above funnel, you\u2019ll see Awareness is at the top. That\u2019s because there are a lot more prospects in this stage of the buyer\u2019s journey at any given time. They are doing their research, figuring out their problems and what the solution to their problems are. Most PDF leads (but not necessarily all PDF leads) will be sitting here in Awareness. <\/span><\/p>\n

If combined with other enquiry types, such as email or a phone call, a PDF lead is probably closer to the Consideration or Decision stage (i.e. they\u2019re more ready to buy).<\/span><\/p>\n

How Do I Know I\u2019ve Received a PDF Lead?<\/span><\/h2>\n

When someone downloads your PDF, you will receive an email immediately to notify you. This happens whether you\u2019re a Machines4U member or not. Similar to phone and email enquiries, you get full contact details of your PDF lead.<\/span><\/p>\n

Another way to check your PDF leads is in your Machines4U account dashboard (not a member? <\/span>Take a look at our options here<\/span><\/a>), under Stats Leads and \u2018Advert Statistics\u2019, you will find a list of all your leads. Sort them by \u2018Type\u2019 and you\u2019ll be able to find all your PDF leads quick-smart. <\/span><\/p>\n

Why Should I Bother With PDF Leads?<\/span><\/h2>\n

PDF leads give you a chance to be the first point of contact for these buyers. The more helpful you are now, the more likely they will come back to you later. It\u2019s about being top of mind. <\/span><\/p>\n

When a PDF lead comes through, that tells you the buyer is interested in learning more about your machine. <\/span><\/p>\n

To get the most from your PDF lead, first consider if they have contacted you through any other means (did they call or have they sent you an email?). If they have, you know your chances of selling your equipment just went up. <\/span><\/p>\n

If not, it\u2019s a good idea to get in touch with them anyway. <\/span><\/p>\n

Contacting PDF leads gives you an opportunity to give them a call and ask questions like:<\/span><\/p>\n