{"id":24886,"date":"2019-01-24T10:22:12","date_gmt":"2019-01-24T00:22:12","guid":{"rendered":"https:\/\/www.machines4u.com.au\/mag\/?p=24886"},"modified":"2019-02-01T09:06:39","modified_gmt":"2019-01-31T23:06:39","slug":"6-tips-make-great-machine-videos-fast","status":"publish","type":"post","link":"https:\/\/www.machines4u.com.au\/mag\/6-tips-make-great-machine-videos-fast\/","title":{"rendered":"6 Tips To Make Great Machine Videos Fast"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you\u2019re looking to buy something, you go out to the shops and take a look at it, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to machinery, that process is a little harder. That may be because there are only a certain amount of those machines in the area (or even Australia). So what are you to do? You don\u2019t want to drive 3 hours to take a look at a machine you may not buy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You do the next best thing: watch a video about the product. Watch other people reviewing the product. You take note of the common problems or the exciting features. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why video content is so powerful.<\/span><\/p>\n<p>And 90% of the time your buyers are most interested once you and your team have clocked off for the day. This is when having videos really pays off.<\/p>\n<h2><span style=\"font-weight: 400;\">The Stats On Video Marketing<\/span><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-24899\" src=\"\/mag\/wp-content\/uploads\/2019\/01\/video-stats.png\" alt=\"\" width=\"800\" height=\"400\" srcset=\"https:\/\/magmedia.machines4u.com.au\/wp-content\/uploads\/2019\/01\/24102027\/video-stats.png 800w, https:\/\/magmedia.machines4u.com.au\/wp-content\/uploads\/2019\/01\/24102027\/video-stats-300x150.png 300w, https:\/\/magmedia.machines4u.com.au\/wp-content\/uploads\/2019\/01\/24102027\/video-stats-768x384.png 768w, https:\/\/magmedia.machines4u.com.au\/wp-content\/uploads\/2019\/01\/24102027\/video-stats-500x250.png 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And if that\u2019s not enough to sway you, here are a few more reasons to add a video to your listing:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Those who use video get 66% more qualified leads per year (<\/span><a href=\"https:\/\/optinmonster.com\/video-marketing-statistics-what-you-must-know\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Optimiser<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video marketers achieve a 54% increase in brand awareness (Optimiser)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ads that include video receive at least 50% more buyer engagement (Machines4U data)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Converted yet? The great news is, it\u2019s not hard to make a video. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have a smartphone and a machine to film, you\u2019re ready to go.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How To Make A Great Machine Video Fast<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Adding a video to your listing will almost guarantee a boost in your ad engagement. The more engagement you have, the more likely you are to get leads. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a video will help you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build your credibility with buyers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Save time by answering buyer\u2019s questions before they contact you<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get more leads by qualifying leads further without any extra effort<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here\u2019s how to do it.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Let There Be Light!<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lighting is a huge aspect of making a good, professional video. Natural light is best. But if your machine is stuck in the middle of a large shed where natural light isn\u2019t an option, that\u2019s OK. Just make sure your machine is as well lit as possible. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t get too caught up on lighting. As long as your buyers can see your machine clearly, that\u2019s what matters!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Avoid The Shaky Stuff<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We understand not everyone has access to professional-grade cameras and equipment. There\u2019s nothing wrong with using your smartphone. In most cases, it will do the trick just fine. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What you do need to be mindful of is moving the camera too much. You want your viewers to get the most from your video (not seasick). If it is too shaky, chances are your machine will be out of focus which goes against the reason for filming it!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Shoot Landscape<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-24896\" src=\"\/mag\/wp-content\/uploads\/2019\/01\/landscape-portrait.png\" alt=\"\" width=\"800\" height=\"400\" srcset=\"https:\/\/magmedia.machines4u.com.au\/wp-content\/uploads\/2019\/01\/24095933\/landscape-portrait.png 800w, https:\/\/magmedia.machines4u.com.au\/wp-content\/uploads\/2019\/01\/24095933\/landscape-portrait-300x150.png 300w, https:\/\/magmedia.machines4u.com.au\/wp-content\/uploads\/2019\/01\/24095933\/landscape-portrait-768x384.png 768w, https:\/\/magmedia.machines4u.com.au\/wp-content\/uploads\/2019\/01\/24095933\/landscape-portrait-500x250.png 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you are using a smartphone, make sure you film with your phone on its side (landscape), not straight up (portrait). This is because when you shoot in landscape, it fills up the entire screen of the viewer. Portrait captures a lot less detail. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are using a phone, make sure you use the camera on the back (not the \u2018selfie\u2019 camera!).<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Do A Walkaround<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your buyers are watching your video to learn as much as possible about it. Turn the machine on and quietly walk around it. Be sure to show any problems or issues clearly. Have someone sit in the machine (if applicable) and use the controls: move it forward and backward, lift and lower the arm, etc. If you can showcase the machine\u2019s capabilities from start to finish, do it!\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Let The Machine Speak For Itself<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is why it\u2019s important to be quiet when you\u2019re filming. Your buyers will be listening to your machine\u2019s noises to note anything they might want to ask about.<\/span><\/p>\n<p>Once you&#8217;ve done a quiet walkaround, why not film your best salesperson delivering their best pitch (with the machine) and let the video sell itself?<\/p>\n<h3><span style=\"font-weight: 400;\">6. Keep It Short<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The best-performing videos are generally 1-3 minutes long. It\u2019s a short clip, but you\u2019d be surprised how much you can film in 3 minutes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve done the above, you\u2019ll have a great video on your hands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, simply upload it to your <\/span><a href=\"\/mag\/post-ad-machines4u\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ad listing<\/span><\/a><span style=\"font-weight: 400;\"> and you\u2019re good to go. Nice work!<\/span><\/p>\n<p><a href=\"\/mag\/get-leads-machines4u-ad\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Learn more about making your listing stand out from the rest<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re looking to buy something, you go out to the shops and take a look at it, right? When it comes to machinery, that process is a little harder. That may be because there are only a certain amount of those machines in the area (or even Australia). So what are you to do? [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":24894,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20938,20939],"tags":[20973],"yst_prominent_words":[],"class_list":["post-24886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge-base","category-seller-tips","tag-seller-tips"],"_links":{"self":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/posts\/24886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/comments?post=24886"}],"version-history":[{"count":0,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/posts\/24886\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/media\/24894"}],"wp:attachment":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/media?parent=24886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/categories?post=24886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/tags?post=24886"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/yst_prominent_words?post=24886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}