{"id":25084,"date":"2019-02-04T10:14:07","date_gmt":"2019-02-04T00:14:07","guid":{"rendered":"https:\/\/www.machines4u.com.au\/mag\/?p=25084"},"modified":"2019-02-04T10:15:13","modified_gmt":"2019-02-04T00:15:13","slug":"3-reasons-quality-photos-sell-machinery","status":"publish","type":"post","link":"https:\/\/www.machines4u.com.au\/mag\/3-reasons-quality-photos-sell-machinery\/","title":{"rendered":"3 Reasons Why Quality Photos Sell Machinery And How You Can Do It!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Take a look at your listing photos. Are they clear? Can you tell it\u2019s your photo and not the manufacturer\u2019s? Is the machine in a showroom, workshop or in its working environment? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you answered yes to these questions\u2014well done! You can sit back, relax, and see more ways you can <\/span><a href=\"\/mag\/get-leads-machines4u-ad\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">amplify your lead generation numbers<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otherwise, don\u2019t sweat it! Taking a quality photo doesn\u2019t take much time or effort, especially if you have a smartphone with a camera. That\u2019s right\u2014you don\u2019t need any expensive equipment. You, your machine, and your phone will do. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What Is A \u2018Quality\u2019 Photo?<\/span><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-23597\" src=\"\/mag\/wp-content\/uploads\/2018\/11\/Machine-Photos.png\" alt=\"Machine-photo-example\" width=\"800\" height=\"400\" srcset=\"https:\/\/magmedia.machines4u.com.au\/wp-content\/uploads\/2018\/11\/27103012\/Machine-Photos.png 800w, https:\/\/magmedia.machines4u.com.au\/wp-content\/uploads\/2018\/11\/27103012\/Machine-Photos-300x150.png 300w, https:\/\/magmedia.machines4u.com.au\/wp-content\/uploads\/2018\/11\/27103012\/Machine-Photos-768x384.png 768w, https:\/\/magmedia.machines4u.com.au\/wp-content\/uploads\/2018\/11\/27103012\/Machine-Photos-500x250.png 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">O<\/span><span style=\"font-weight: 400;\">ur definition of a quality photo is made up of a few different elements that have proven to get <\/span><b>better results for sellers<\/b><span style=\"font-weight: 400;\">. This means taking a photo that includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The actual product\/machine (not specs\/brochure photos)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A clear image (not pixelated or blurry)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The machine\/part\/equipment in its worksite or showroom (this helps the buyer know it is actually in stock &amp; available)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A proper background, not a white background (white backgrounds feel less authentic &amp; impact buyers\u2019 trust)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">All angles of the machine\/vehicle\/part \u2013 including the engine, cab &amp; attachments<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here are 3 quick reasons why you want quality photos on your listing. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. A Quality Photo Draws Buyers In<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If someone is ready to buy, they want to see <\/span><i><span style=\"font-weight: 400;\">your<\/span><\/i><span style=\"font-weight: 400;\"> machine, not the OEM\u2019s marketing photo. With a clear photo, you\u2019ll capture those buyers who are ready to enquire (and who skip past all the manufacturer\u2019s marketing photos). When it comes to you or your competitor, you\u2019re more likely to get higher engagement from buyers and therefore, be the one they choose to get in touch. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">2. Buyers Will Trust You More<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You could talk about your machine \u2018til you\u2019re blue in the face, but the bottom line is\u2014if they can\u2019t drive out to see it, buyers are going to want the next best thing: photos and video. And if you have uploaded the same photos your buyers have seen in every machine brochure\u2026 well, the next question is, \u201cwhat are they hiding?\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eliminate that question completely with photos of your own!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3. Good Photos Help Eliminate Time-Consuming Questions<\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-24227\" src=\"\/mag\/wp-content\/uploads\/2019\/01\/930K-Cat-feature.jpg\" alt=\"\" width=\"444\" height=\"373\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you use photos like the one above, instead of receiving leads that are ready to buy, you\u2019ll be receiving leads with a full list of questions. You\u2019ll have to work much harder to convert them to customers, when all that hard work could be done by a few good photos. <\/span><\/p>\n<p><a href=\"\/mag\/6-tips-make-great-machine-videos-fast\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Back your quality photos up with some videos<\/span><\/a><span style=\"font-weight: 400;\"> and you\u2019ll see your ad engagement skyrocket. It\u2019s an essential combo for success in the digital world. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Take a look at your listing photos. Are they clear? Can you tell it\u2019s your photo and not the manufacturer\u2019s? Is the machine in a showroom, workshop or in its working environment? If you answered yes to these questions\u2014well done! You can sit back, relax, and see more ways you can amplify your lead generation [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":25087,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20938,20939],"tags":[],"yst_prominent_words":[],"class_list":["post-25084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge-base","category-seller-tips"],"_links":{"self":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/posts\/25084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/comments?post=25084"}],"version-history":[{"count":0,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/posts\/25084\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/media\/25087"}],"wp:attachment":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/media?parent=25084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/categories?post=25084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/tags?post=25084"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/yst_prominent_words?post=25084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}