{"id":26064,"date":"2019-04-24T09:41:42","date_gmt":"2019-04-23T23:41:42","guid":{"rendered":"https:\/\/www.machines4u.com.au\/mag\/?p=26064"},"modified":"2019-04-30T14:05:55","modified_gmt":"2019-04-30T04:05:55","slug":"sitting-bigger-email-database-realise","status":"publish","type":"post","link":"https:\/\/www.machines4u.com.au\/mag\/sitting-bigger-email-database-realise\/","title":{"rendered":"Are You Sitting On A Bigger Email Database Than You Realise?"},"content":{"rendered":"

So you\u2019ve found some time to sit down and send a marketing email, but\u2026 you don\u2019t have a database. <\/span><\/p>\n

Fret not! You don\u2019t have to manually enter all the emails from your Outlook into a spreadsheet.<\/span><\/p>\n

If you\u2019ve been running your business for a while, you\u2019re likely to have an email database already. Even if you haven\u2019t sent any marketing emails before. <\/span><\/p>\n

How?<\/span><\/p>\n

We\u2019ll tell you. Check the following sources to gather your email database so you can get started on your email marketing campaigns.<\/span><\/p>\n

Email Client<\/span><\/h2>\n

Let\u2019s start with the one you probably already knew\u2014your emails. If you use emails in your business, like Gmail, Outlook, Yahoo7, etc., then you can simply export your contacts into a database<\/a>.<\/span><\/p>\n

Exporting from your email client is a fairly simple process and is the quickest way to fill up your database. But if you\u2019re not using an email client of any form for your business, there are other places you can look for your email database. <\/span><\/p>\n

PayPal<\/span><\/h2>\n

If you use PayPal for transactions for your business, you have a database! When you collect customer emails and store them in your PayPal account, you have started creating your own database.<\/span><\/p>\n

And it\u2019s not just Business PayPal accounts, you can also export the database from your personal account (assuming you\u2019ve been using it for the business). But be careful with the personal PayPal report, as you may have friends and relatives in there, so make sure you clean up the list before using it<\/a> for Machinemail (as you should with any exported list).<\/span><\/p>\n

Accounting Software<\/span><\/h2>\n

Finally, you have a database hiding in your accounting software. <\/span><\/p>\n

Pretty much every business uses some form of accounting software and, in this software, you have a database! It\u2019s simply a matter of getting this information, cleaning it and using it for your campaign. <\/span><\/p>\n

Each accounting program has its own method for exporting contacts. But generally it\u2019s simple to quickly export your customer contacts into an excel spreadsheet. In most cases, you can also customise the spreadsheet before you export it, making it easy to create segmented lists that suit your needs.<\/span><\/p>\n

Please note: It is very important to clean your email lists and make sure you send marketing campaigns to those <\/span>who are expecting to hear from you<\/b><\/a>. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

So you\u2019ve found some time to sit down and send a marketing email, but\u2026 you don\u2019t have a database. Fret not! You don\u2019t have to manually enter all the emails from your Outlook into a spreadsheet. If you\u2019ve been running your business for a while, you\u2019re likely to have an email database already. Even if […]<\/p>\n","protected":false},"author":33,"featured_media":26066,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23069,20938],"tags":[1463],"yst_prominent_words":[2098],"class_list":["post-26064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practice-guides","category-knowledge-base","tag-machinery"],"_links":{"self":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/posts\/26064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/comments?post=26064"}],"version-history":[{"count":0,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/posts\/26064\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/media\/26066"}],"wp:attachment":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/media?parent=26064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/categories?post=26064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/tags?post=26064"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/yst_prominent_words?post=26064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}