{"id":26068,"date":"2019-04-24T09:51:30","date_gmt":"2019-04-23T23:51:30","guid":{"rendered":"https:\/\/www.machines4u.com.au\/mag\/?p=26068"},"modified":"2022-06-15T11:46:09","modified_gmt":"2022-06-15T01:46:09","slug":"email-list-cleaning-why-is-it-important","status":"publish","type":"post","link":"https:\/\/www.machines4u.com.au\/mag\/email-list-cleaning-why-is-it-important\/","title":{"rendered":"Email List Cleaning: What Is It and Why Is It Important?"},"content":{"rendered":"

What is email list cleaning? Put simply, it\u2019s getting rid of uninterested and unengaged email addresses from your list.<\/span><\/p>\n

Keeping a clean list is one of the most important aspects of your email marketing efforts. It will allow you to reach inboxes that matter most. There\u2019s no point emailing people who aren\u2019t interested or, worse yet, aren\u2019t expecting to hear from you.<\/span><\/p>\n

So, once you\u2019ve <\/span>exported your contacts and built your list<\/span><\/a>, it\u2019s time to clean. Think of it like a spring clean, because you\u2019ll use this process more than once to ensure your emails are hitting customers who will engage.<\/span><\/p>\n

In this article, we\u2019ll go over some general best practices, the benefits of email list cleaning and why it\u2019s so important.<\/span><\/p>\n

Benefits of Email List Cleaning<\/span><\/h2>\n

Better Opens & Click-Through Rates<\/span><\/h3>\n

Email marketing open and click-through rates (CTR) are critical for gauging the success of your campaign. So, if you\u2019ve sent to cold lists where people aren\u2019t interested (and therefore aren\u2019t opening or clicking your links), your statistics will plummet.<\/span><\/p>\n

Fewer Spam Complaints<\/span><\/h3>\n

When you receive an email from a business you don\u2019t know, how do you feel? Kind of peeved, right? You might even be so aggravated, you click it just to hit the \u2018unsubscribe\u2019 button. <\/span><\/p>\n

When people aren\u2019t expecting your emails, they\u2019re more likely to mark you as spam.<\/span><\/p>\n

That\u2019s bad.<\/span><\/p>\n

And every time it happens, email providers (like Gmail or Yahoo) log them as complaints. If too many complaints are lodged against you, your emails will skip the inbox entirely and go straight to spam folders<\/span>.<\/span><\/p>\n

By keeping your list clean, you\u2019ll reduce the likelihood of emails being marked as spam. With less spam complaints comes a better sender reputation, which means more emails reach your subscribers.<\/span><\/p>\n

More Accurate Reporting<\/span><\/h3>\n

It\u2019s hard to tell how you\u2019re performing when you\u2019re sending to uninterested recipients. It\u2019s like yelling into a barren wasteland: no one will hear you. Regular list cleaning means more engaged contacts, which makes it easy to track your results and get an idea of how to target future marketing campaigns.<\/span><\/p>\n

When To Clean Your Email List<\/span><\/h2>\n

Let\u2019s start looking at your campaign results. If you notice any of the following, you\u2019ve got a problem:<\/span>
\n<\/span><\/p>\n