{"id":26079,"date":"2019-04-24T10:19:52","date_gmt":"2019-04-24T00:19:52","guid":{"rendered":"https:\/\/www.machines4u.com.au\/mag\/?p=26079"},"modified":"2019-04-30T14:05:36","modified_gmt":"2019-04-30T04:05:36","slug":"segment-email-lists-10-best-practice-tips","status":"publish","type":"post","link":"https:\/\/www.machines4u.com.au\/mag\/segment-email-lists-10-best-practice-tips\/","title":{"rendered":"How To Segment Your Email Lists: 10 Best Practice Tips"},"content":{"rendered":"

Successful email marketing needs segmented lists. According to <\/span>OptinMonster<\/span><\/a>, a properly segmented campaign can improve your open rate by 14.37% and improve clicks by 64.78%!<\/span><\/p>\n

Why should I segment my email list?<\/span><\/h2>\n

Segmenting email lists helps to provide a more targeted message to individual customers. By targeting your emails to customers who fit the criteria, you\u2019re more likely to get a successful response, as the message inside will be more relevant to them. <\/span><\/p>\n

So, it\u2019s easy to see why proper email list segmentation is important. <\/span><\/p>\n

But what\u2019s the best way to segment a list? Where should you start? <\/span><\/p>\n

To help you out, we\u2019ve compiled some of the most successful ways to segment email lists. <\/span>Smart Insights<\/span><\/a> reports the open rate for marketing emails in the construction industry is 21.01% and the click-through rate as 2.03%. So, if good segmentation can improve your opens by 14.37%, you could see your open rate percentage sit around 35.38%! So, why wouldn\u2019t you try it? In fact, with more opens and clicks, you\u2019re more likely to land more leads. <\/span><\/p>\n

And more leads = more sales.<\/span><\/p>\n

Segment Via the Sales Funnel<\/span><\/h2>\n

Our first major tip is to narrow your segments down to where they sit in your sales funnel. You wouldn\u2019t send a landscaping customer an overview of your mining products, right? So making sure you send the appropriate content to your customers is crucial to the success of your campaign. But, how do you segment via sales funnel? Below you\u2019ll find some of the most common and successful sales funnel segmentations others swear by. <\/span><\/p>\n

1. New Customers<\/span><\/h3>\n

Let\u2019s begin right at the start. Your new customers, members or email subscribers are going to be in their own group. Send them a welcome email, maybe a one-time deal to draw them in, or a simple overview of your product range. This is probably the list that will get updated the most, as you will only need to send 1 or 2 \u2018welcome\u2019 emails before they are no longer a \u2018new client\u2019. <\/span><\/p>\n

Welcome emails are a great way to introduce new clients to your product range, provide information about your business and other important aspects of your company. And you know what they say, \u201c<\/span>You don\u2019t get a second chance to make a good first impression<\/span><\/i>\u201d. <\/span><\/p>\n

2. Interests<\/span><\/h3>\n

You\u2019re more likely to click on an email that appeals to your interests<\/a>, right? It\u2019s the same with your customers. <\/span><\/p>\n

If your business has a large and varied product range, segmenting your email lists into product interest might be a good idea. If you know 25% of your customers are primarily interested in your range of milling machines, then target that group of people with product-specific emails. This will help to drastically improve open rates and hopefully get you more sales leads. <\/span><\/p>\n

Whether this sort of segment is worth it or not will depend on your business, email list size and your product range. We recommend starting with broader groups and narrowing it down over time to find what suits you best. <\/span><\/p>\n

3. Purchase History<\/span><\/h3>\n

If a customer has made a purchase, don\u2019t neglect them! Follow up sales with more product-specific email marketing. <\/span><\/p>\n

For example, if you know a customer has just bought a new excavator from you, send them a follow-up email (after a reasonable time of course) with a selection of compatible attachments, tools and accessories. Maybe your customer bought an excavator years ago but buys parts and accessories from you… you could target them with your latest range of brand-new excavators..<\/span><\/p>\n

While marketing to a potential customer\u2019s interests is a great method, you know for sure what your customers have bought from you, so take advantage of it. <\/span><\/p>\n

Making use of previous purchase history to design a marketing campaign is a simple way to create return customers and keep you top of mind. <\/span><\/p>\n

4. Buying Frequency<\/span><\/h3>\n

This goes hand-in-hand with purchase history, but the frequency of purchases might be another option for you to segment your list. Target frequent buyers (and infrequent ones in some cases) with an email of your newest products or deals is a great way to keep them coming back (or to renew their interest in your business).<\/span><\/p>\n

5. VIP\/Reward List<\/span><\/h3>\n

Got a group of customers who regularly buy stock from you? Segment your email list into a \u2018VIP\u2019 list and offer them a great deal that only they can use. It always feels great to be rewarded for loyalty, and this is a simple way to keep your regular customers happy and turn them into advocates for your business. <\/span><\/p>\n

There\u2019s a bunch of ways you can create this list: <\/span><\/p>\n