{"id":26113,"date":"2019-04-24T11:19:16","date_gmt":"2019-04-24T01:19:16","guid":{"rendered":"https:\/\/www.machines4u.com.au\/mag\/?p=26113"},"modified":"2022-06-15T17:06:50","modified_gmt":"2022-06-15T07:06:50","slug":"understanding-machinemail-email-summary-reporting","status":"publish","type":"post","link":"https:\/\/www.machines4u.com.au\/mag\/understanding-machinemail-email-summary-reporting\/","title":{"rendered":"Understanding Your Machinemail Email Summary And Reporting"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Email marketing is one of the most measurable marketing tactics you can use. But, it can get pretty overwhelming.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Open rates, bounces, click-throughs, and unsubscribes\u2026 What does that all mean, how do you interpret the data, and most importantly, what does it mean for your business?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s break it down, so you can understand your Machinemail reports and make the most of your data.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What to Expect in your Machinemail Stats Report<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Machinemail puts reporting at your fingertips. Best of all, these reports are in plain English\u2014simple and easy. Say goodbye to confusing data!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After every send, you\u2019ll receive 2 email reports from Machinemail. You\u2019ll get your first report 24 hours after you send your campaign. Then, we\u2019ll follow up with a second report after 7 days. This way, you get a clear idea of how your campaign performed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These reports show your:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Open rates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bounce rates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click-through rates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who clicked on your machines<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s discuss these metrics so you have a clear idea how to read your report, and what it means.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Open rate<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Open rate is the percentage of emails opened relative to the total number of recipients. So it gives you great insight into how well your email strategy is working and is a good measure of overall engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In your report you\u2019ll see the percentage of emails opened as the open rate. <\/span><a href=\"https:\/\/mailchimp.com\/resources\/email-marketing-benchmarks\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">According to Mailchimp<\/span><\/a><span style=\"font-weight: 400;\">, the average open rate for all industries is 20.81%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll also be able to see the unique and total opens from your campaign. A total open is the total number of times your campaign has been opened. This number will include multiple opens by the same recipient.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Unique opens<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">So, we know that the open rate tells us the percentage of people that opened the email, but what\u2019s a unique open?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike your total open rate, the unique open rate doesn\u2019t take into account multiple opens. So, if someone has opened your email 5 times, it will still only count as 1 unique open. The unique open rate will give you a better understanding of how your subject line is performing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overall, if your open rate is strong, it usually means that your subject line is resonating with your audience. But, if you\u2019re not seeing the success you\u2019d hoped for, your subject lines could use some improvement. Take a look at our <\/span><span style=\"font-weight: 400;\">tips for <a href=\"\/mag\/create-killer-subject-lines\/\" target=\"_blank\" rel=\"noopener\">creating a killer subject lines here<\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Click-through rate<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your click-through rate (CTR) tells you how many people clicked on a link or call to action within your email. Your CTR stats will vary depending on the content of your email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at the average open and click-through rates for some main industries below:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Industry<\/b><\/td>\n<td><b>Open Rate<\/b><\/td>\n<td><b>Click-through Rate<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Ag &amp; Food Services<\/span><\/td>\n<td><span style=\"font-weight: 400;\">23.12%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.69%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Architecture &amp; Construction<\/span><\/td>\n<td><span style=\"font-weight: 400;\">23.13%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.55%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Construction<\/span><\/td>\n<td><span style=\"font-weight: 400;\">21.01%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.03%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Manufacturing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">20.51%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.18%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Travel &amp; Transport<\/span><\/td>\n<td><span style=\"font-weight: 400;\">20.03%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.00%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Restaurants<\/span><\/td>\n<td><span style=\"font-weight: 400;\">20.26%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.06%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-size: 8pt;\"><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/mailchimp.com\/resources\/email-marketing-benchmarks\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mailchimp<\/span><\/a><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Unsubscribe rate<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your unsubscribe rate will tell you how many people are leaving your list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s be frank, some aren\u2019t going to love your emails or want to continue receiving them. When this happens, they are going to unsubscribe. And that\u2019s alright! You only want to send to customers who interact with your business anyway. The only time you should worry is when you notice a higher amount of unsubscribes than usual.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why are they leaving? It could be a few reasons. Maybe you\u2019re sending them too many emails, they\u2019re not seeing the value in what you\u2019re sending them, or maybe they just didn\u2019t mean to subscribe in the first place. It happens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If someone has unsubscribed from your list, we\u2019ll automatically remove them. This way you don\u2019t have to worry about sending to the same person again.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to Improve Open and Click-through Rates<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Improving open rates<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019ve noticed a low open rate you might be experiencing one of the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sending to a large list<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Irrelevant or uninteresting subject lines<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sending too many or too few email campaigns<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The best way to improve your open rate is by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"\/mag\/segment-email-lists-10-best-practice-tips\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Segmenting your audience<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Testing different subject lines<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"\/mag\/email-frequency-whats-the-sweet-spot\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Changing your send frequency<\/span><\/a><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Improving click-through rates<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your click-through rate tells you how many people in your audience found the campaign content useful. So, to improve this statistic you\u2019ll need to think about the content you\u2019re putting out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ask yourself:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is it relevant?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is it informative?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is it being sent to the right people?<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Deliverability<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Deliverability relates to the actual delivery of an email, including the bounce rates and spam issues encountered. It relates to positioning your emails so they reach the inbox, avoiding spam filters, getting opens and hence, getting results.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Bounce rate<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A bounced email is like throwing a tennis ball at a wall\u2014it comes straight back at you. Bounced emails can be due to a temporary issue, like an inbox being full, or a permanent problem with the email address you\u2019re trying to send to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In your Machinemail report, you\u2019ll see your bounce rate as a percentage. This is the percentage of people who didn\u2019t receive your message. Once an email address has bounced, we\u2019ll automatically remove these people from your active list to assist with deliverability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recommend cleaning out your list regularly so that you avoid bounces. Not sure how to clean your list? <\/span><a href=\"\/mag\/email-list-cleaning-why-is-it-important\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Check out this article<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Find out who clicked on your machines<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This is the <\/span><i><span style=\"font-weight: 400;\">most <\/span><\/i><span style=\"font-weight: 400;\">valuable piece of information you\u2019ll receive from your Machinemail report. We tell you which machines your clients clicked on and how many times they clicked, so you can put them down as a lead, follow up and convert the sale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We told you Machinemail was a massively leveraged sales tool, and now you can see why. By telling you who and what machines your customers are interested in, you can easily chase the lead and get more return from your email marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, there you have it. That\u2019s what you can expect from your Machinemail report.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did you find this article useful? Let us know in the comments below!<\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400; font-size: 8pt;\">Sources: campaignmonitor.com, mailchimp.com<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing is one of the most measurable marketing tactics you can use. But, it can get pretty overwhelming. Open rates, bounces, click-throughs, and unsubscribes\u2026 What does that all mean, how do you interpret the data, and most importantly, what does it mean for your business? Let\u2019s break it down, so you can understand your [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":26115,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23069,20938],"tags":[1463],"yst_prominent_words":[],"class_list":["post-26113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practice-guides","category-knowledge-base","tag-machinery"],"_links":{"self":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/posts\/26113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/comments?post=26113"}],"version-history":[{"count":6,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/posts\/26113\/revisions"}],"predecessor-version":[{"id":29088,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/posts\/26113\/revisions\/29088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/media\/26115"}],"wp:attachment":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/media?parent=26113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/categories?post=26113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/tags?post=26113"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/yst_prominent_words?post=26113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}