{"id":26200,"date":"2019-04-30T13:45:52","date_gmt":"2019-04-30T03:45:52","guid":{"rendered":"https:\/\/www.machines4u.com.au\/mag\/?p=26200"},"modified":"2019-04-30T15:48:15","modified_gmt":"2019-04-30T05:48:15","slug":"test-sending-rest","status":"publish","type":"post","link":"https:\/\/www.machines4u.com.au\/mag\/test-sending-rest\/","title":{"rendered":"Why You Should Test Before Sending To The Rest"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As a business owner, sales person or marketer, there are a million things taking up your time on a daily basis. So it\u2019s no surprise that testing email marketing campaigns isn\u2019t a priority.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, testing can be a great opportunity to pick up on things like missing words or typos, and allows you to check how your email will display in the inbox. Email testing can also help improve your results and give you insight into what\u2019s resonating with your audience.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How To Send A Test Email In Machinemail<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While it can take just 60 seconds to create and send your on-brand marketing emails with Machinemail, we recommend you take your time crafting these campaigns. An easy way to ensure everything is as it should be is to send a quick test email to yourself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To run a quick test in Machinemail, simply:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a campaign<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fill out all information<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choose your stock<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click send test email<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Before you send, make sure you put your email address in the test email section. The email will be sent directly to your chosen inbox, so you can check things like the inbox display, layout and content.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Test Email Preview Checklist<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are a few key elements to look at in your test email:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Spelling<\/b><span style=\"font-weight: 400;\">: are there any typos?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Grammar<\/b><span style=\"font-weight: 400;\">: is the content clear and easy to read?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Punctuation<\/b><span style=\"font-weight: 400;\">: have you included commas, full stops, question marks?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Preview text<\/b><span style=\"font-weight: 400;\">: have you included preview text? Is it displaying correctly in your inbox?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Subject line<\/b><span style=\"font-weight: 400;\">: does it make you want to click in to the email?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Paragraph text<\/b><span style=\"font-weight: 400;\">: is it easy to scan and is there a call to action?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By sending a test email to yourself, you eliminate the likelihood of human error. Think of it like quality control: you want to be seen as a credible source to your audience, and avoiding simple mistakes like spelling errors will help do that.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What Elements Of Your Email Should You Test?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Aside from sending yourself a test email, you can also test specific elements of your email content to see how your audience reacts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Note: Make sure you test one element at a time\u2014otherwise it\u2019ll be impossible to know what change contributed to your success!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some key features that you could test include:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Colour<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Experiment with the colour of your email to see how different colours impact your customers\u2019 decision to click. Different colours elicit different reactions. For example, blue elicits a sense of peace and calmness, while yellow is bright and grabs attention.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Content is king, but do you know what works for you? Some people prefer short content that is straight to the point, while others like more information that delves a little deeper. To figure out how your customers are reacting, try sending campaigns with different amounts of text and see which performs best.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Preview text<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s the wingman of your subject line and can help you get that click. So, try sending a campaign with preview text and without to see which performs better. You could also try using <\/span><a href=\"\/mag\/use-preview-text-boost-open-rates\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">different content in your preview text<\/span><\/a><span style=\"font-weight: 400;\">, like adding a question or compelling offer to generate more opens.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Subject lines<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Subject lines are the first impressions of emails, so it\u2019s important to get it right. Not sure how to do it? <\/span><a href=\"\/mag\/create-killer-subject-lines\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Check out our article on creating killer subject lines<\/span><\/a><span style=\"font-weight: 400;\">, and then, test a few different ones out in your upcoming campaigns.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Time of send<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Different days and time of send have different results. Think about when your audience is most likely to check their device and interact with your content. Maybe that\u2019s 10AM on Tuesday, or maybe it\u2019s 5PM on Thursday. You won\u2019t know unless you try out different times and see which gets you the best response.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By sending yourself a test email and testing these features in your upcoming campaigns, you\u2019ll be able to improve your results and refine your campaigns for the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did you find this article useful? Let us know below!<\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400; font-size: 8pt;\">Sources: campaignmonitor.com<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a business owner, sales person or marketer, there are a million things taking up your time on a daily basis. So it\u2019s no surprise that testing email marketing campaigns isn\u2019t a priority. But, testing can be a great opportunity to pick up on things like missing words or typos, and allows you to check [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":26203,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23069,20938],"tags":[1463],"yst_prominent_words":[2098],"class_list":["post-26200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practice-guides","category-knowledge-base","tag-machinery"],"_links":{"self":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/posts\/26200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/comments?post=26200"}],"version-history":[{"count":0,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/posts\/26200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/media\/26203"}],"wp:attachment":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/media?parent=26200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/categories?post=26200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/tags?post=26200"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/yst_prominent_words?post=26200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}