{"id":26724,"date":"2019-08-27T14:05:24","date_gmt":"2019-08-27T04:05:24","guid":{"rendered":"https:\/\/www.machines4u.com.au\/mag\/?p=26724"},"modified":"2022-03-29T13:01:39","modified_gmt":"2022-03-29T03:01:39","slug":"case-construction-practical-innovation","status":"publish","type":"post","link":"https:\/\/www.machines4u.com.au\/mag\/case-construction-practical-innovation\/","title":{"rendered":"The DNA of CASE Construction: Practical Innovation"},"content":{"rendered":"

Presented by <\/span><\/i>CASE Construction<\/span><\/i><\/a><\/span><\/p>\n

Evolution\u2014all businesses go through it, but it\u2019s <\/span>how <\/span><\/i>they continue to evolve that leaves a lasting footprint on an industry. One business that is constantly evolving in the construction industry is CASE Construction. Since their establishment in 1842, CASE has become one of the leading construction manufactures across the globe.<\/span><\/p>\n

How does CASE Construction continue to evolve after 175 years in the industry? Machines4U spoke to Luke Gibson, Brand Ambassador and Major Account Manager at CASE, to discuss some exciting current projects and how the business chooses to use their history to shape their future.<\/span><\/p>\n

The following is in Luke\u2019s own words.<\/span><\/p>\n

Inside the Heritage of CASE<\/span><\/h2>\n
\"CASE
Pictured: CASE Construction Old Abe Mascot<\/span><\/figcaption><\/figure>\n

The history of CASE is built on 175 years of practical innovation. The business has always taken great pride and commitment in how we innovate practicality, which requires a delicate balance of creativity and functionality. We began by pioneering equipment for road construction and have continued this mission into the 21st Century.\u00a0<\/span><\/p>\n

What does practical innovation mean, exactly? It means we design our machines with reality in mind, providing intuitive solutions for efficiency on the job site. Everything we\u2019ve produced or patented, from 1875 to now and beyond, is built to provide a solution to a want and a need.<\/span><\/p>\n

For example, we knew our customers were experiencing a lot of pain with their loaders, as they needed to dig as well as move material. So we were the first to integrate a factory fitted backhoe onto a loader in 1957. When there\u2019s innovation from CASE, it\u2019s always born from that practical innovation and it\u2019s always to meet the customers\u2019 needs. That is our legacy and it\u2019s one of the biggest reasons I\u2019ve stayed with CASE for so many years.<\/span><\/p>\n

Another nod to our roots is through Old Abe the bald eagle, our company mascot. In 1865, Old Abe began his career as the image of CASE as a perched eagle. the origin story of Old Abe is one much loved by the company.<\/span><\/p>\n

Old Abe was originally chosen to be the image of CASE by our founder Jerome Increase (J.I.) Case after hearing the eagle\u2019s story during a parade in 1861. The eagle was a live animal and sold to the captain of the Eighth Wisconsin Regiment where he became the mascot and was dubbed Old Abe after President Abraham Lincoln. Soon after this, he became a sensation among the soldiers, so much so that he had his own perch and was proudly on display during parades. He was a symbol of strength, freedom and bravery, and so he was chosen as the trademark of the J.I. Case Company.<\/span><\/p>\n

The image of Old Abe has since developed into an eagle with its wings open, taking flight. And really, that\u2019s a big reflection of our journey\u2014it shows how we\u2019re always working to move the industry forward. Today, we feature the eagle prominently on all of our machines as an embossed badge. It\u2019s an image we\u2019re proud of and one we want to showcase to who we are and our constant dedication to innovation.<\/span><\/p>\n

New Project Development: Looking Back to Move Forward<\/span><\/h2>\n

The big difference between <\/span>CASE<\/span><\/a> and other businesses is their ability to pay homage to their heritage and use it to shape the future. When we\u2019re talking about these new projects in development, it\u2019s always about the legacy of what we want to leave behind. And it\u2019s about building communities, innovation and being practical but above all, it\u2019s about keeping it simple for customers. It\u2019s built into the DNA of the brand and of the company\u2014it\u2019s fundamentally who we are.<\/span><\/p>\n

Project Minotaur<\/span><\/h3>\n
\"Project
Pictured: Project Minotaur concept to production<\/span><\/figcaption><\/figure>\n

One of our big projects, which was a concept program that is now going to go into production, is Project Minotaur. This project combines what you\u2019d see in a standard dozer with a compact track loader frame, to create a compact dozer loader.<\/span><\/p>\n

It\u2019s certainly not the first time we\u2019ve combined one machine with another to create a hybrid, and I doubt it will be the last.\u00a0<\/span><\/p>\n

For example, in 1981 CASE manufactured what they used to call a \u2018drott\u2019, which was a combination of a dozer and a loader. The drott had the tracked undercarriage of a dozer with a multi-purpose bucket that you\u2019d see on a backhoe.\u00a0<\/span><\/p>\n

It was much larger than Project Minotaur is going to be. We\u2019re constantly innovating to find what\u2019s practical and what meets the needs of our customers. It all comes back to the practical innovation of the brand. So, Project Minotaur really harps back to that heritage of hybrid innovation.<\/span><\/p>\n

CASE continues this heritage to allow users to get the most from their machinery. The new compact dozer loader of Project Minotaur allows contractors on smaller sites, with tighter access, to get the job done faster with a really compact machine. It really shines on sites where a dozer usually wouldn\u2019t fit, because it allows the user to get all the functionality of a dozer and a compact track loader with the simple change of a few attachments.<\/span><\/p>\n

Project Tetra<\/span><\/h3>\n
\"Project
Pictured: Project Tetra Wheel Loader 3D image<\/span><\/figcaption><\/figure>\n

Another project born under the same guise is Project Tetra. This project is combining not just the new innovation of working with alternative fuel sources, but it also has been an opportunity to work with our sister brand, FPT Industrial.<\/span><\/p>\n

FPT Industrial is a leader in diesel engines, natural gas engines, methane engines and powertrain components. So, it\u2019s really about taking a standard diesel machine and turning it into a bio-methane driven machine. This fusion allows the operator, depending on their site, to effectively have net zero emissions with the same performance that you\u2019d get out of a diesel-powered machine. There\u2019s no loss of power, no change in maintenance costs, it\u2019s simply a re-powered machine that allows us to get net zero emissions without sacrificing a thing. It\u2019s a pretty exciting concept.<\/span><\/p>\n

CASE\u2019s product development philosophy of practical innovation means that we\u2019re always using advanced technology to evolve within the industry. For this project, we\u2019ve also taken cues from our company mascot the Old Abe eagle. In the image above, you can see the cab wings curve out like the sweeping wings of the eagle, while the rear engine\u2019s commanding design reflects the head and beak. The design of this new wheel loader is cutting edge and a statement of how our heritage continues to influence the brand.<\/span><\/p>\n

Working with CASE and seeing first-hand how we constantly evolve not just for ourselves, but for our customers, says a lot about who we are as a company. I enjoy being part of the process. It all comes back to the foundation of practical innovation, it\u2019s in our DNA.\u00a0<\/span><\/p>\n

For more information about CASE Construction\u2019s history or products, visit <\/span>https:\/\/www.casece.com\/apac\/en-anz<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Presented by CASE Construction Evolution\u2014all businesses go through it, but it\u2019s how they continue to evolve that leaves a lasting footprint on an industry. One business that is constantly evolving in the construction industry is CASE Construction. Since their establishment in 1842, CASE has become one of the leading construction manufactures across the globe. How […]<\/p>\n","protected":false},"author":32,"featured_media":26729,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7838,35],"tags":[23718,123],"yst_prominent_words":[],"class_list":["post-26724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction","category-featured","tag-case-construction","tag-construction"],"_links":{"self":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/posts\/26724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/comments?post=26724"}],"version-history":[{"count":1,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/posts\/26724\/revisions"}],"predecessor-version":[{"id":28220,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/posts\/26724\/revisions\/28220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/media\/26729"}],"wp:attachment":[{"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/media?parent=26724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/categories?post=26724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/tags?post=26724"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.machines4u.com.au\/mag\/wp-json\/wp\/v2\/yst_prominent_words?post=26724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}