{"id":27489,"date":"2020-12-14T16:02:18","date_gmt":"2020-12-14T06:02:18","guid":{"rendered":"https:\/\/www.machines4u.com.au\/mag\/?p=27489"},"modified":"2020-12-14T16:04:16","modified_gmt":"2020-12-14T06:04:16","slug":"from-sales-to-machinery-hire-4-things-to-do-before-expanding-your-business","status":"publish","type":"post","link":"https:\/\/www.machines4u.com.au\/mag\/from-sales-to-machinery-hire-4-things-to-do-before-expanding-your-business\/","title":{"rendered":"From Sales to Machinery Hire: 4 Things to Do Before Expanding Your Business"},"content":{"rendered":"\n

With 2020 throwing curveballs left, right and center, Aussie businesses and the wider economy have had to adapt. And, in the capital equipment game, that adaptation has turned many businesses to the machinery hire game.<\/span><\/p>\n

It’s no secret that COVID-19 had a huge impact on capital equipment buyer behaviour. Tradeshows and dig days were cancelled or postponed, so buyers flocked to the online space to get what they needed for their projects. But as trade tensions get tighter, stock shortages continue and shipping delays get longer, savvy capital equipment businesses are <\/span>turning towards the hire game<\/span><\/a> to maintain cash flow and steady the supply\/demand imbalance.\u00a0<\/span><\/p>\n

If you’re thinking of expanding into the hire game, there are a few things to consider before taking the leap. Most notably: how hire differs from standard machinery sales, not just in business activity itself, but also how to best protect your assets and your bottom line. Read on to find out 4 things you should do before expanding into hire.\u00a0<\/span><\/p>\n

1. Do Your Research For Machinery Hire<\/span><\/h2>\n

You\u2019ve got the sales side of the business downpat, but the hire side is a different ballgame. There are lots of things to consider, including your ideal customer, which equipment to hire out, and plenty more. So, you\u2019ll want to do your research on:<\/span><\/p>\n