Machines4U Archives

How To Write CTAs That Convert

Imagine this: you’ve created a great email with a clever subject line, compelling email copy, and a relevant offer. You’ve hit send, but the click-throughs aren...

Best Practice GuidesKnowledge Base

Email Frequency: What’s The Sweet Spot?

Heather Colmore

Finding the right email frequency is a challenge for every business. You’ve got to think about how many emails you should be sending, while balancing how many e...

Best Practice GuidesKnowledge BaseMachines4U

How To Make The Most Of Your Email Copy

Heather Colmore

Crafting excellent emails takes a lot of time, trial and error. So if you’re sending emails that look great, but you aren’t getting the click through you expect...

Best Practice GuidesKnowledge Base

Use Preview Text To Boost Open Rates

Heather Colmore

Preview text: What is it and why is it important? Well, it’s a small (but essential) line of text that follows the subject line that tells your recipient wh...

Best Practice GuidesKnowledge Base

Understanding Your Machinemail Email Summary And Reporting

Heather Colmore

Email marketing is one of the most measurable marketing tactics you can use. But, it can get pretty overwhelming. Open rates, bounces, click-throughs, and un...

Best Practice GuidesKnowledge Base

How To: Easily Build A Business Email List By Exporting Your Current Contacts

Louise Heginbotham

With our new Machines4U email marketing tool, we understand you may need to export contacts from outside servers. These contacts may be stored in other email cl...

Best Practice GuidesKnowledge Base

How To Segment Your Email Lists: 10 Best Practice Tips

Hamish Auld

Successful email marketing needs segmented lists. According to OptinMonster, a properly segmented campaign can improve your open rate by 14.37% and improve clic...

Best Practice GuidesKnowledge Base

how to create effective email subject lines

How To Create Killer Subject Lines (And Things To Avoid!)

Heather Colmore

You invest so much time perfecting email copy, adding quality images and choosing the best call to action, but what’s the point if no one opens your email? That...

Best Practice GuidesKnowledge Base

email list cleaning why you should do it

Email List Cleaning: What Is It and Why Is It Important?

Heather Colmore

What is email list cleaning? Put simply, it’s getting rid of uninterested and unengaged email addresses from your list. Keeping a clean list is one of the mo...

Best Practice GuidesKnowledge Base

Are You Sitting On A Bigger Email Database Than You Realise?

Hamish Auld

So you’ve found some time to sit down and send a marketing email, but… you don’t have a database. Fret not! You don’t have to manually enter all the emails ...

Best Practice GuidesKnowledge Base

how to avoid the spam filter email marketing

6 Best Practice Tips To Avoid the Dreaded Spam Filter

Louise Heginbotham

Nailing your subject line, preview text and email campaign means nothing if your recipients never see it. So, how do you make sure they do? While no one can gua...

Best Practice GuidesKnowledge Base

Giving Our Farmers A Helping Hand At Henty Field Days

Louise Heginbotham

Last September, Machines4U attended the famous Henty Machinery Field Days expo. It’s a huge few days filled with the latest in machinery and farm equipment, out...

Machines4U

Construction

Caterpillar 12M Grader Equipment Focus

Cat Excavator Sizes: A Guide

Is Chinese Manufacturing Good For Aussie Business?

Farming

4WD Tractor vs 2WD Tractor: Which is Better for You?

John Deere Announces Gen 4 Software & Machine Sync Updates

Top 8 Compact Tractor Implements

Metal

Yawei HLE fiber laser improves quality and reduces lead times at Ace Wire Works

How Longevity and Upgrades is Saving Laser Customers Money

From the beam source to the cutting head – The New complete ‘All-In-Light’ package from Precitec

Mining

Autonomous Trucking Revs Up With Rio Tinto’s Mine of the Future Program

Komatsu PC4000-11 vs Hitachi EX3600-6—Excavator Comparison

Light Vehicle Automation Hits Mine Site in WA

Wood

Biesse 50th Anniversary ‘Future in Tour’ Celebration Arrives in Sydney

How an Out of Work Mechanic Became a Woodworking Master

Take Your Woodworking to the Next Level With These 5 Expert Tips

Diesel Dirt & Turf 2019

8 Easy Tips to Create Compelling Landing Page Copy

Why You Should Test Before Sending To The Rest

Machines4U

How To Write CTAs That Convert

Email Frequency: What’s The Sweet Spot?

How To Make The Most Of Your Email Copy

Use Preview Text To Boost Open Rates

Understanding Your Machinemail Email Summary And Reporting

How To: Easily Build A Business Email List By Exporting Your Current Contacts

How To Segment Your Email Lists: 10 Best Practice Tips

How To Create Killer Subject Lines (And Things To Avoid!)

Email List Cleaning: What Is It and Why Is It Important?

Are You Sitting On A Bigger Email Database Than You Realise?

6 Best Practice Tips To Avoid the Dreaded Spam Filter

Giving Our Farmers A Helping Hand At Henty Field Days