Have your ad seen on every page!
With Machines4u’s new Live Highlights Reel, every time:
- You list a machinery advert
- Update an existing ad
- A buyer enquires on your advert
- A buyer watches a video on your advert
- One of your machines is listed as sold
A highlight box will appear in the bottom left corner across the whole site for everyone to see!
- The more machines you list and adverts you keep updated – the MORE EXPOSURE your machines will receive.
- Our 400,000+ potential buyers per month will have 24/7 updates sent to them as you post machines and update your listings.
- By regularly updating your adverts, you can ensure your machines are seen more than your competitions’ on every page of Machines4u.
To appear on every page more often – list more ads and keep current listings fresh.
New improvements to our advert format
At Machines4u.com.au we’re always striving to be the best place to buy and sell machinery in Australia. To improve search results and sales leads to advertisers we’ve added the following fields to our standard advert format:
This field lets you put the best title in for the machinery you’re advertising, giving you a better chance to sell, this field will be prefilled for all existing adverts & can be updated as required.
The addition of this field helps optimise your advert and will increase the number of buyers viewing your advert, helping you get better results in searches and making your machinery more visible to a wider range of searches.
Adding the specific model of your machinery linked to the Manufacturer/Brand field will increase your exposure to the ever more specific searches run on major search engines like Google, Yahoo etc.
The new Manufacture/Brand & Model fields are not compulsory, but taking the time to fill them in or suggest new Brands and Models will significantly increase the visibility of your machinery to the right buyers.
Take a moment to try out the new fields by editing one of your existing adverts, if you have any queries or would like talk about what the improvements mean for you call our team on 1300 092 545
Old advert format
Bigger better & more photos
How often have you met a new person and found later that you could recall their face but not their name?
Regardless of the context people rarely fail to be influenced by photography when shopping or browsing online. The best way to sell products is to let them sell themselves. Photos communicate information quickly; they are easier to ‘read’ than text and have the potential to elicit an emotional response.
9 out of 10 times, buyers will look at the photos before they read a single word of the text.
Considering this machines4u have made some changes to the system. We have now created a pop out window which allows you to view enlarged versions of photos and browse through our new photo gallery.
We have also increased the number of photos you can list per advert;
- Standard private adverts have increased from 3→5
- Premium private adverts have increased from 6→10
- Dealers adverts have increased from 6→14
Taking quality pictures;
Avoid using clichéd stock shots; users prefer ‘real’ photos to stock images. Despite the less polished look, they want a realistic vision of what it is exactly that they are buying.
Image size is important; increasingly fast internet connections allow users to work with large images. That said, if you are offering a ‘larger view’ of a photo, make sure it is significantly larger. We take care of providing the large and smaller versions but in order for us to do this you need to upload good quality photos that the system can automatically scale to the correct viewing size.
Photograph items at a close range. Pictures should be clear enough to show all of the details and where showing specific information e.g. hours of operation, the important elements should fill the whole frame.
Take multiple pictures of your item so buyers can see as much detail as possible. For example, take pictures of labels and accessories.
Finally, remember to watch the green bar when you are placing an advert. This shows the strength of your advert, the more green the stronger the advert.
Telling people something isn’t the same as showing them, the former is easier to forget. Pictures can be the difference between selling your product and not selling your product. Make sure to upload the maximum amount of images and you will see a vast increase in the position of your advert in the search results.
Trucks in Action & Civil Works Expo
On Friday last week a few members of the Machines4u team hit Lardner Park in Warragul for the combined Trucks in Action and Civil Works expo held from the 16th- to the 18thFebruary.
Excavators, skid steers and other construction machines were available for demonstration at regular intervals throughout the day for potential buyers who desired to demo the equipment. Lucky for us at Machines4u, dealers were happy to let the non-specialists take the reigns and play around in the mud pits.
Matt Turner from Case Construction was kind and patient enough to show us how to use the 5 and 21 tonne excavators which kept us more stimulated than you would probably think. Despite us having just a few square metres to manoeuvre and repeatedly digging and re-filling the same few holes, time ran away with us and we soon realised our team of 3 had taken over the whole trial pit and a small queue was forming to test the other machinery.
It was great to see some of the Machines4u members there and suffice to say our team thoroughly enjoyed the experience. We are now in great anticipation of the next event which will allow us to relive the days where playing in the mud was fun… and completely acceptable!
Avoiding Duplicate Adverts
It has recently come to our attention that there have been duplicate machine adverts placed on Machines4u. As a result of these double ups our automated surveying system has been programmed to remove them.
The issue of advert duplicating has been a bone of contention for a while but the fact is there are sincere disadvantages to having replicated adverts on the site. The repercussions are that Google will penalise the adverts for having identical content and the consequences will mean negative Google search results.
We want to maintain an equal playing field at Machines4u so as to give the buyer faith in the site and the machines that are being advertised. To maintain a true marketplace where what is advertised on the site is exactly what is on offer by you the dealers and private sellers. The only way to achieve this is to have strong live adverts for the buyers to browse through and not misleading duplicates.
Please assist us to make Machines4u.com.au the best marketplace to buy and sell machinery and many thanks for your support to date. If you have questions about adverts that have been removed or have any other queries in relation to duplicate adverts then please contact us.
Machines 4 U bag not one, but two, prestigious business awards in one night!
Machines4u.com.au winners of the Best Growth Strategy and Best Start-Up in the 2011 My Business Awards
2011 My Business Magazine Awards
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Turn your Packaging Machine into cash today
- Pallet wrapping machines
- Weighing equipment and scales
- Packaging equipment
- Conveyors & elevators
- Vacuum lifters
- Label equipment and printers
- Bag packer/filler
- Shrink wrapping machines
- Strapping machines
- Shrink tunnel machines
- Horizontal wrappers
- Carton sealing machines
- Tape sealing machines
How to write a description that sells
Five reasons why you should include a price
See you at Civenex and Austech
Updated advertising rules
- Private advert listings are for companies disposing of used machinery only
- Make and Model fields must only inlcude Make and Model information
- Machinery Description must be at least 100 characters long
- Seller contact details cannot be included in the description
- Keyword spamming is not permitted
- Each advert must include at least one photo
- Photos must be of the actual machinery advertised
- Adverts must not misrepresent items
- Use of offensive language or profanities in listings is not permitted
- Adverts cannot infringe third party intellectual property rights
- Machinery listed must be available for sale
- Only one machine may be listed per advert
- Adverts must be machinery or equipment related
- Sold machinery must be removed within 48 hours
- Adverts must comply with Australian Fair Trading Laws
Great meeting you over the golf green
Get your advert ranking high
To insert a video into your machines4u listing: When you are creating your machines4u listing, look for the ‘video’ field: Sign into your youtube.com account. If you don’t already have one, select “create an account” and follow the prompts. Choose upload, upload your video then click Embed. The embed code will be automatically highlighted. With your mouse, right click on the highlighted area and select copy. You can now go into the video field of you machines4u listing and right click with your mouse and select paste. Your video will now be viewable as soon as you’ve finished creating your listing.