Machines4U Academy

Display banners work well for increasing your brand exposure within your industry or a particular machinery category. They’re targeted to your audience and aim to increase awareness of your product, brand or event.

Display Options

Depending on the urgency and scope of your offer, there are a range of display options to deliver your message clearly to thousands of potential buyers. These options include:

Homepage Buyout

The homepage buyout is the ultimate option to dominate your competition and be seen by customers from all industries. This option increases brand exposure and gets more eyes on your prize from the busiest part of the Machines4U website: the homepage.

Industry Buyout

The industry buyout gets your message in front of your specific industry and those searching within it. Perfect for sales, events and product releases, this option helps you become an industry leader.

Category Placement

A category placement is a highly targeted option which showcases your banners in the chosen category’s search results. As buyers are searching they’ll see your message, so make sure you make it enticing!

Industry Placement

The industry placement display option puts your brand in all searches for your selected industry. This is a great choice if you want to reach more categories and want to target your industry as a whole.

Interested in finding out more about how you can use display banners to increase your brand exposure? Contact your account manager today!

There are plenty of ways you can use Extras to drive sales and increase your brand visibility within the industry. Here are a few of the most successful ways to use Extras:

A Solus electronic direct mail (EDM) is for businesses who want to showcase their brand with no competition. It’s a form of email marketing that is custom made for your business and sent to your target industry, segmented from our database of over 176,000 active buyers.

Tap into our database and directly market your event, sale or new product release to thousands of people within your industry. Some of the top industries have databases of over 30,000 buyers!

An email tile or banner sponsorship in our Industry EDM is a great option for anyone who wants to get their machines sold faster, or has a tighter marketing budget. Industry EDMs are sent out each month and feature a range of equipment listings (tiles), relevant articles and display banners.

An email tile is perfect for positioning a listing to get it sold. Whereas a sponsorship banner is ideal for getting people to click through to your website or designated landing page.

The products within our industry EDM are designed to move your machinery and maximise brand awareness. They are sent to all decision makers and business owners subscribed to Machines4U, so there are plenty of people eagerly waiting for the next EDM.

Each database is chock-full of Australian company owners, company operators, purchasing officers, and decision makers all gathered from our 12 years in business. So, when you choose to position yourself in front of them, you’re targeting a leveraged audience of industry experts, which is tough to find anywhere else

The crux of a good display campaign or a great EDM campaign is the landing page. Great click-through doesn’t mean anything if it doesn’t convert.

So, if you’re doing a great branding campaign through email or with display banners, you need to make sure you spend time getting that landing page right. Don’t have the time to do it yourself? Running your campaign with Machines4U means you don’t have to! We use tried-and-tested landing pages that convert and suit your email campaign.

Remember, you’re dealing with people running businesses who are time-poor, so you’ve got to show them value to get their buy-in. 

That’s the basics of display and email marketing through Machines4U. In the next module, you’ll learn the options for managing your content in bulk.