Why is ad positioning so important?

Everyone wants to be at the top, and for good reason. Buyers on our site will only go through an average of 6.5 pages when looking for a machine. And, with around 25 ads per page, that’s a lot of machines to look through!

So, if you’re on page 10, what’s the likelihood a buyer will go past 250 other relevant machines before they see your ad and contact you? With buyers submitting an average of 3 enquiries each, it’s not likely they’ll go to that much effort—let alone if you’re on page 15, 20 or even 30!

That’s why you’ve got to have your content on the first few pages to get the most exposure. Not only that, but being further up will also see you receiving better leads from a more qualified buyer.

How autoboost keeps your ad alive

As a member on Machines4U, you automatically receive our autoboost feature to keep your ads at the top of the search results.

This feature works by moving your ageing ad back to the top of the search results after a certain amount of time, based on your membership. This is a great feature because when ads are placed on our site they automatically top the search results. Over time, they move down as new ads are placed, so having this feature ensures your ad gets new life at the top.

So, how often does your membership boost your ads?

• Bronze Membership Autoboost: Every 40 days

• Silver Membership Autoboost: Every 35 days

• Gold Membership Autoboost: Every 30 days

• Platinum Membership Autoboost: Every 25 days

Things to remember

1. Autoboost automatically places your ad back at the top of the search results

2. Your membership determines how often your ads are autoboosted

3. New ads placed go to the top of the results, and autoboost helps your older ads get back on top

What Hot Deals are and how they create hotter leads

Hot Deals is the first ever dedicated place to showcase machinery promotions, offers and discounts. It’s essentially a SALE section for capital equipment—and buyers love a good bargain, which means hotter leads for you! It’s the place for 24/7 Machinery Deals.

How Hot Deals work

When you upload a listing, you can turn it into a Hot Deal. Doing so will mean you can add a discount and/or make it a package deal. If you have free shipping, free install or a finance offer, you can add this to your Hot Deal too! 

Once you’ve created a Hot Deal, it will appear in the dedicated category/industry page for Hot Deals, as well as within the organic search results on Machines4U.

Your deal must be a genuine deal and it will require a price for it to qualify as a Hot Deals listing.

Hot Deals are perfect for any kind of promotion; whether you’re having a run-out sale, need stock gone fast or have a killer finance offer to promote; Hot Deals is the place to do it.  You can even add an expiry date to your offer so it is removed automatically by the system once the end date is reached.  Otherwise, your Hot Deal will stay live until you manually remove your deal.

And even better, we bring more buyers to the Hot Deals pages through our email blasts; ensuring the Hot Deals section is always buzzing.

How to make the most of membership listing upgrades

Aside from autoboost, there are a few other things you can do to keep your ads in a great position in the search results. So, let’s look at your membership listing upgrades.

Depending on your membership, you will have a different amount of what we call Spotlight and Featured listing upgrades to use on a monthly basis.

Think of these upgrades like a boosted slot to add to your listing. If you sell your machine, simply use that upgrade on another listing! These upgrades place your listing based on its autoboost cycle, so your upgraded ad will appear back at the top of the Spotlight or Featured sections when it autoboosts.

How these upgrades work

Spotlight upgrades put your listing to the top of search results. There are 6 ads within the spotlight results. Underneath those are 6 Featured ads, which are above the standard listings.

Both upgrades come with the ability to add a label, while the Spotlight upgrade also includes a homepage gallery position. These are perfect for sellers who are in really competitive categories, or those who want to boost their ad visibility to generate more leads. We dig deeper into these extras and how they work below.

How to stand out in competitive categories

A lot of categories on Machines4U are really competitive—especially categories like excavators and forklifts, which can have thousands of ad results. So, how do you stand out? One solution is using your membership upgrades so you can use labels. These are the easiest way to get ahead of the competition. By using these upgrades, a normal ad that gets about 10 views can jump to hundreds of views.

Labels

Another way to make your ad stand out is by adding labels to your listings, using listing upgrades. Labels are a great way to provide extra information that grabs a potential buyer’s attention and draws them in. Whether you want to add a label that says “In Stock”, “On Sale” or one that says “Free Delivery”, labels help your ad stand out among the competition.

Homepage Gallery

Spotlight listing upgrades include a homepage gallery position. This puts you on the front page of Machines4U, and allows potential buyers to see your ad without searching for it. This is the most prominent place on our marketplace, so if you’re really looking to get your ad in front of as many buyers as possible, Spotlight is for you!

Things to remember

1.  Labels help grab buyers’ attention

2. The homepage gallery is the most prominent place on our marketplace

3. Extras help you stand out in competitive categories

So, that’s how you can position your ads to gain the most exposure on Machines4U. Basically, you just want to be on top as often as possible. In the next module, you’ll learn how to handle all the leads you receive.