Machines4U Academy
13-Part Series To Help You Get The Most Out Of Machines4U
Module 10
How To Keep Your Website Up To Date With Sitesync
When’s the last time you updated your website? If you’re like most business owners, this job falls into the too hard basket, or gets swept to the wayside while you focus on other aspects of business.
What if you could turn your website into a digital showroom, with your live machinery listings? Sitesync takes the pain out of updating your website. Say goodbye to slaving over your website and forking out a fortune for web developers, and hello to more time spent your way.
In this article, you’ll learn:
- What Sitesync is and how it complements your Machines4U membership
- Why it’s important to keep your website up to date
- How you can use multiple Sitesyncs to populate your website and drive more sales
What Sitesync Is And How It Complements Your Machines4U Membership
What is Sitesync?
Sitesync is a simple piece of HTML code that plugs into your website and displays your Machines4U listings in a categorised system. This HTML code is called an iFrame and it works to insert content from another source, like Machines4U, into a web page (your website).
And while coding can be complicated, Sitesync is actually really easy to implement because we create the whole thing for you! So, all you really need to do is give the code to your web developer and have them insert it into the backend of your website.
It only takes a few minutes to set up, and it works until you decide to remove it. You can simply post your listings in MyMachines4U and they will automatically appear on your own website, including:
- Any videos you post
- Any PDFs you upload
- Any photos you include
Sitesync is a fantastic way to get videos and PDF brochures on your own website without having to do any work. It’s a complement to your Machines4U membership and allows you to relay all of the information from your Machines4U listings to your own website.
Why It’s Important To Keep Your Website Up To Date
When it comes to your website, there are 2 things that are vital:
- Relevant, up-to-date content
- User experience
When people land on your website, you have 8 seconds or less to get their attention. Otherwise, they’ll go elsewhere. So, you’ve got to have your machinery listings on your website. This will provide your potential customers with the content they’re looking for, which will result in a good user experience.
With 12 years as an online marketplace, we know how hard it is for business owners to update their websites manually. You say “I’ll do it this afternoon” or “maybe tomorrow”, but tomorrow becomes next week… and next week becomes next month… and before you know it, your website is still out of date.
Sitesync is here to change all that! Plug it in and your listings will appear on your website. Not only that, they will update automatically—no manual changes required. It’s simple, hassle free and will save you time and money in the long run.
How You Can Use Multiple Sitesyncs To Populate Your Website And Drive More Sales
Multiple Sitesyncs are great for businesses who have a range of machinery to sell, and want them displayed on individual pages. For example, if you want a page for backhoes and another page for mini excavators, you can plug the right Sitesync code into those pages and it will display the backhoes or mini excavators you list on Machines4U.
You can also set restrictions on which listings it displays. So, you could have a Sitesync displaying all of your new excavators or all of your used excavators.
Keep in mind, Sitesync doesn’t have to replace your entire website, it aims to complement and add value to it by showcasing your current listings from Machines4U. So, if you have a blog you’ve been working on, or you’ve got other sections of your site that are really valuable, leave them there and just create a new page and plug the Sitesync in. This will save your team a lot of time when they’re loading different bits of equipment to multiple places.
Sitesync is an easy solution for getting the content you list on Machines4U onto your own website, instantly.
In the next module, you’re going to learn about some advanced sales tools that’ll get your brand and products in front of 176,000+ buyers.