CNH Industrial announces acquisition of Hemisphere GNSS and consolidates guidance and connectivity tech capabilities

Presented by: New Holland

First announced earlier this year, CNH Industrial has now finalised the acquisition of the global satellite navigation technology leader Hemisphere GNSS (Hemisphere) for a total consideration of USD $175 million.

This partnership will solidify CNH’s in-house precision, automation, and autonomy technology, enabling it to continue breaking new ground for agriculture and construction industries in Australia. 

It will also bolster its efforts to deliver cutting-edge technologies to customers’ fleets for top performance, combined with a smooth and seamless user experience. 

With Hemisphere’s expertise and network, CNH Industrial will accelerate its strategic plan to make strides in its position as a leader in automation technology, expedite delivery of a fully autonomous farming cycle, and extend and enhance automation and autonomy across a broad range of agriculture and construction applications. 

“Bringing Hemisphere’s talent and resources into CNH reflects the energy and momentum of our investments in tech innovation,” said Marc Kermisch, Chief Digital & Information Officer at CNH.

“From 2024 onwards, we will bring notable value to customers through significant advancements in our journey from automating certain tasks to fully autonomous operation.” 

Melody Labinsky, Product Manager, Precision Land Management (PLM), New Holland Australia and New Zealand said that the demand for high-tech agriculture tools is increasing significantly across Australia. 

“Farmers in Australia are beginning to realise the significant benefits of autonomous technology, not just for productivity and profitability but also for their soil health and long-term sustainability,” said Melody. 

“We’re focused on meeting the needs of our customers and producing intuitive technology that can be implemented across all operations in a matter of days.” 

Bruce Healy, General Manager of New Holland Australia & New Zealand, says that the Australian market can expect to see emerging technologies introduced to the line-up in more ways over time, alongside New Holland’s existing range. 

“CNH Industrial’s partnerships with leading technology providers such as Hemisphere GNSS drive continues New Holland’s focus on investing in technology and towards our goal as a brand for more innovative and sustainable farming and construction in Australia and New Zealand,” Mr Healy said. 

“We are looking forward to driving technological advancements for agriculture and construction operations across the region, and transforming efficiencies and outcomes for Australian farmers and construction professionals.” 

CNH is devoted to customer-inspired innovation that makes farming and building easier, more productive, and more sustainable by giving its Australian customers smart machinery that helps them make informed decisions.