You’ve probably used other marketplaces to search and buy products online. But, how does a machinery marketplace differ?

Buyers want to be able to search online for a product in one easy-to-use platform. They want to be able to find new products, used products, hire equipment and machinery available at auction quickly. So, after years of frustration 2 machinery sellers (like you) got fed up, and made Machines4U to bridge the gap between machinery buyers and sellers.

Now, as that connector, we’ve found buyers look for you and your products after-hours. And that’s because most of them are running businesses themselves. Which means that during the day your buyers are just like you: running the day to day functions of a business.

So, when they do get the time to look for a replacement machine… the sun has set and the kids are in bed. Peak time on our site isn’t from 9am-5pm, but from 5pm-8pm! And this accounts for around 30% of the leads generated.

Things to remember

1. Machines4U connects buyers and sellers of machinery.

2. Buyers are looking for a one-stop shop for all equipment, be it new, used, hire, or auction.

3. Our machinery marketplace is busiest after hours: approx 30% of all leads submitted through Machines4U occur after 5pm

How buyers find you and your products on Machines4U

With over 12 years in business, and 2+ million annual buyers and sellers, Machines4U has a large amount of return traffic. Thousands of businesses come back to us, looking for the right equipment, and you can easily have a piece of the pie.

What’s the secret recipe that keeps them coming back? Well, buyers find you because they’re looking for your product, and Machines4U is purpose-built to deliver them to you. Whether from a Google search, or through navigating the site.

Machines4U reaches the first page of Google for a number of machinery searches, which is great news for you! By getting our site onto the first page of Google, we are able to point more people to your ads. This also accounts for 80% of all the traffic we receive on a monthly basis.

When you place a listing, our system ensures it’s found in the right place. To do this, every ad that goes up is optimised, so it appears for the right keywords at the right time, meaning you get the right buyers noticing your listing.

Your buyers come into the site, land in the right category and refine their searches to find exactly what they’re looking for. Normally your buyers look for:

How to place your first ad

Now that you know how our marketplace works and how buyers can find you on Machines4U, it’s time to place your first ad. All you need to place your first ad is your machinery’s:

From there, you can move to adding videos, more photos, and pdf brochures. For a step-by-step guide on how to place an ad on Machines4U, check out this article. You can also find out how to place multiple ads here.

Listing your machinery is one thing, but getting buyers to engage is another. In our next module, you’ll discover how easy it is to put your products front and centre to improve lead generation.