Heather Colmore, Author at Machines4u Magazine

4 Secrets Real Estate Agents Use To Nail Email Marketing

“Email marketing”... it’s all in the name, right? It’s no wonder so many small businesses think emailing their databases takes a certain level of finesse and ma...

Best Practice GuidesKnowledge Base

Top 5 Laser Cutter Brands

Heather Colmore

Laser cutter brands. There are so many on the market, where do you begin? Well, the best place to start is to decide what you need to use the machine for. Ea...

Metalworking

4WD Tractor vs 2WD Tractor: Which is Better for You?

Heather Colmore

The tractor is a must-have workhorse for just about anyone in the agricultural industry, but how do you decide whether a 2WD or 4WD tractor is right for you? We...

Farming

Caterpillar 12M Grader Equipment Focus

Heather Colmore

The Cat 12M grader offers operational efficiency and productivity with maximum operator comfort. Caterpillar claims this machine allows you to make the most ...

Construction

8 Easy Tips to Create Compelling Landing Page Copy

Heather Colmore

A landing page has one purpose: turn prospects into leads. Which makes the copy on that page pretty important. You only have 8 seconds to make a good impress...

Best Practice GuidesKnowledge Base

Why You Should Test Before Sending To The Rest

Heather Colmore

As a business owner, sales person or marketer, there are a million things taking up your time on a daily basis. So it’s no surprise that testing email marketing...

Best Practice GuidesKnowledge Base

How To Write CTAs That Convert

Heather Colmore

Imagine this: you’ve created a great email with a clever subject line, compelling email copy, and a relevant offer. You’ve hit send, but the click-throughs aren...

Best Practice GuidesKnowledge Base

Email Frequency: What’s The Sweet Spot?

Heather Colmore

Finding the right email frequency is a challenge for every business. You’ve got to think about how many emails you should be sending, while balancing how many e...

Best Practice GuidesKnowledge BaseMachines4U

How To Make The Most Of Your Email Copy

Heather Colmore

Crafting excellent emails takes a lot of time, trial and error. So if you’re sending emails that look great, but you aren’t getting the click through you expect...

Best Practice GuidesKnowledge Base

Use Preview Text To Boost Open Rates

Heather Colmore

Preview text: What is it and why is it important? Well, it’s a small (but essential) line of text that follows the subject line that tells your recipient wh...

Best Practice GuidesKnowledge Base

Understanding Your Machinemail Email Summary And Reporting

Heather Colmore

Email marketing is one of the most measurable marketing tactics you can use. But, it can get pretty overwhelming. Open rates, bounces, click-throughs, and un...

Best Practice GuidesKnowledge Base

how to create effective email subject lines

How To Create Killer Subject Lines (And Things To Avoid!)

Heather Colmore

You invest so much time perfecting email copy, adding quality images and choosing the best call to action, but what’s the point if no one opens your email? That...

Best Practice GuidesKnowledge Base

Construction

Pure Breakout and Power With CASE Wheel Loaders

Caterpillar 12M Grader Equipment Focus

Cat Excavator Sizes: A Guide

Farming

4WD Tractor vs 2WD Tractor: Which is Better for You?

John Deere Announces Gen 4 Software & Machine Sync Updates

Top 8 Compact Tractor Implements

Metal

What is Plasma Cutting?

Top 5 Laser Cutter Brands

Different Types of Metal 3D Printers

Mining

Autonomous Trucking Revs Up With Rio Tinto’s Mine of the Future Program

Komatsu PC4000-11 vs Hitachi EX3600-6—Excavator Comparison

Light Vehicle Automation Hits Mine Site in WA

Wood

Biesse 50th Anniversary ‘Future in Tour’ Celebration Arrives in Sydney

How an Out of Work Mechanic Became a Woodworking Master

Take Your Woodworking to the Next Level With These 5 Expert Tips

Heather Colmore

4 Secrets Real Estate Agents Use To Nail Email Marketing

Top 5 Laser Cutter Brands

4WD Tractor vs 2WD Tractor: Which is Better for You?

Caterpillar 12M Grader Equipment Focus

8 Easy Tips to Create Compelling Landing Page Copy

Why You Should Test Before Sending To The Rest

How To Write CTAs That Convert

Email Frequency: What’s The Sweet Spot?

How To Make The Most Of Your Email Copy

Use Preview Text To Boost Open Rates

Understanding Your Machinemail Email Summary And Reporting

How To Create Killer Subject Lines (And Things To Avoid!)

Heather Colmore