CONSTRUCTION EQUIPMENT AUSTRALIA GIVES THE GREEN LIGHT ON DYNAPAC’S BOLD RED UPDATE

As the authorised Australian national distributor for Dynapac Road Construction Equipment, Construction Equipment Australia (CEA) is excited to announce Dynapac’s bold new colour scheme. The new machine livery reflects on Dynapac’s historical branding and visual identity. The new colours are expected to be released in Australia in early 2018.

According to Herman Matthyssen, Global Vice President of Marketing at Dynapac, the new Dynapac product identity will consist of 3 main colours: Red, White and Grey.

“Red has always been a significant colour for Dynapac, and when investigating the brand values, the red colour was among the top recognition factors…” says Mr Matthyssen.

“The new colours also underline the uniqueness of the Dynapac brand, now part of the Fayat Group” Mr Matthyssen Continued.

The new colours support the future image and spirit of the Dynapac brand, underlining also the innovative character of its products, and the modern design lines.

Steven Stavrou, General Manager of Dynapac and Operations for CEA, says the agreement to distribute Dynapac equipment was a significant strategic step that helped us to cement our national footprint and it provides a strong support structure to our customers as well as widening the product offering.

“CEA’s vision is about providing the growing Australian market with industry-leading, high quality products and excellent after sales support” Mr Stavrou said.

The Dynapac range of products were previously distributed in Australia under the Road Construction Equipment Division of Atlas Copco.