- June 9, 2020
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VICTA WINS MOST TRUSTED BRAND IN LAWNMOWERS AGAIN
Victa is honoured to be recognised as Australia’s Most Trusted Brand in the lawnmowers category of the Reader’s Digest Trusted Brands Survey once again in 2020 – also appearing in the top 20 for Most Trusted Brands across all categories. In a climate where consumers have been confined to their homes and feel overwhelmed with the number of products and brands available, the biggest challenge is finding an authentic brand they can trust above others.
Once again taking the top spot as Australia’s Most Trusted lawnmower brand, Victa has established themselves as a reliable, loyal and iconic lawn care supplier in Australia.
Over the past 68 years, Victa’s outdoor power equipment range continues to impress the public with innovative, high-performing and durable products. Having already won seven times previously in various categories, Victa continues to make advancements to its product range in response to the latest demands and trends in the lawn and garden care sector.
Reader’s Digest Trusted Brands provides Australian’s with the list of the most reliable brands across more than 70 consumer categories. Trust is now one of the most valuable assets to any brand, with the Trusted Brand Logo now being one of the most recognised logos throughout Australia.
“While COVID-19 has certainly changed the marketplace, and the way we go about being consumers, other things remain the same when it comes to our relationships with brands,” notes Australian Reader’s Digest Editor-in-Chief, Louise Waterson.
“For the brands themselves, trust matters when it comes to weathering a crisis, and ultimately trust is built on the traditional foundations of quality, consistency, honesty and delivering on your promise. In terms of this current situation, with this pandemic, that also means getting proactive and reaching out to your customers like never before. It’s very much about maintaining a relationship with that particular individual.”
This independently commissioned poll looks at hundreds of different brands within each category. Having Victa recognised so highly by the participants in the survey as the most trusted brand is a great achievement and further asserts them as a competitive Australian brand.