8 Easy Tips to Create Compelling Landing Page Copy

Heather Colmore

A landing page has one purpose: turn prospects into leads. Which makes the copy on that page pretty important. You only have 8 seconds to make a good impress...

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Why You Should Test Before Sending To The Rest

Heather Colmore

As a business owner, sales person or marketer, there are a million things taking up your time on a daily basis. So it’s no surprise that testing email marketing...

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How To Write CTAs That Convert

Heather Colmore

Imagine this: you’ve created a great email with a clever subject line, compelling email copy, and a relevant offer. You’ve hit send, but the click-throughs aren...

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Email Frequency: What’s The Sweet Spot?

Heather Colmore

Finding the right email frequency is a challenge for every business. You’ve got to think about how many emails you should be sending, while balancing how many e...

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How To Make The Most Of Your Email Copy

Heather Colmore

Crafting excellent emails takes a lot of time, trial and error. So if you’re sending emails that look great, but you aren’t getting the click through you expect...

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Use Preview Text To Boost Open Rates

Heather Colmore

Preview text: What is it and why is it important? Well, it’s a small (but essential) line of text that follows the subject line that tells your recipient wh...

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Understanding Your Machinemail Email Summary And Reporting

Heather Colmore

Email marketing is one of the most measurable marketing tactics you can use. But, it can get pretty overwhelming. Open rates, bounces, click-throughs, and un...

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How To: Easily Build A Business Email List By Exporting Your Current Contacts

Louise Heginbotham

With our new Machines4U email marketing tool, we understand you may need to export contacts from outside servers. These contacts may be stored in other email cl...

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How To Segment Your Email Lists: 10 Best Practice Tips

Hamish Auld

Successful email marketing needs segmented lists. According to OptinMonster, a properly segmented campaign can improve your open rate by 14.37% and improve clic...

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How To Create Killer Subject Lines (And Things To Avoid!)

Heather Colmore

You invest so much time perfecting email copy, adding quality images and choosing the best call to action, but what’s the point if no one opens your email? That...

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Email List Cleaning: What Is It and Why Is It Important?

Heather Colmore

What is email list cleaning? Put simply, it’s getting rid of uninterested and unengaged email addresses from your list. Keeping a clean list is one of the mo...

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Are You Sitting On A Bigger Email Database Than You Realise?

Hamish Auld

So you’ve found some time to sit down and send a marketing email, but… you don’t have a database. Fret not! You don’t have to manually enter all the emails ...

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