“Email marketing”... it’s all in the name, right? It’s no wonder so many small businesses think emailing their databases takes a certain level of finesse and ma...
A landing page has one purpose: turn prospects into leads. Which makes the copy on that page pretty important.
You only have 8 seconds to make a good impress...
As a business owner, sales person or marketer, there are a million things taking up your time on a daily basis. So it’s no surprise that testing email marketing...
Imagine this: you’ve created a great email with a clever subject line, compelling email copy, and a relevant offer. You’ve hit send, but the click-throughs aren...
Finding the right email frequency is a challenge for every business. You’ve got to think about how many emails you should be sending, while balancing how many e...
Crafting excellent emails takes a lot of time, trial and error. So if you’re sending emails that look great, but you aren’t getting the click through you expect...
Preview text: What is it and why is it important?
Well, it’s a small (but essential) line of text that follows the subject line that tells your recipient wh...
Email marketing is one of the most measurable marketing tactics you can use. But, it can get pretty overwhelming.
Open rates, bounces, click-throughs, and un...
With our new Machines4U email marketing tool, we understand you may need to export contacts from outside servers. These contacts may be stored in other email cl...
Successful email marketing needs segmented lists. According to OptinMonster, a properly segmented campaign can improve your open rate by 14.37% and improve clic...
You invest so much time perfecting email copy, adding quality images and choosing the best call to action, but what’s the point if no one opens your email? That...
What is email list cleaning? Put simply, it’s getting rid of uninterested and unengaged email addresses from your list.
Keeping a clean list is one of the mo...
